Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Where To Buy The fragment design x Travis Scott x Air Jordan 1 Low OG

Back in January, Travis Scott was spotted wearing an Air Jordan 1 Low OG with a lateral reverse swoosh. While many believed this pair to...

By Jovani Hernandez July 30, 2021
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A Sample Of The Fragment x Travis Scott x Air Jordan 1 Appears In Hiroshi Fujiwara’s Original Colorway

A recent surfacing of the official images of fragment design’s collaborative affair with Travis Scott and the Air Jordan 1 sent the sneaker community in...

By Sneaker News July 24, 2021
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Where To Buy The fragment design x Travis Scott x Air Jordan 1 High

One of the most hotly anticipated sneaker releases of 2021 is the fragment Travis Scott Air Jordan 1, a blend of both Hiroshi Fujiwara and...

By Sneaker News July 15, 2021
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Official Images Of The fragment design x Travis Scott x Air Jordan 1 Low OG

In an era of collaboration frenzy within the sneaker and fashion scene, the crossover of fragment design, Travis Scott, and the Air Jordan 1 is...

By Jasmine Tang July 9, 2021
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fragment Design and Moncler’s Converse Capsule Is Ready To Launch In Mid-July

fragment’s longstanding relationship with Moncler has mostly been outwear-based, a signature of the Italian luxury brand. But recently — as teased during previous events —...

By Michael Le July 7, 2021
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