Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy: John Elliott x Nike LeBron Icon
Noted menswear designer John Elliott—known for his refined take on cozy athleisure wear—and Nike are joining forces for a new LeBron James lifestyle sneaker: the...
Where To Buy: Off-White x Nike Presto “Polar Opposites – White”
The third colorway of Virgil Abloh’s Off-White x Nike Air Presto is confirmed to release globally on August 3rd in limited quantity. Dubbed one of...
Where To Buy: Vans Van Gogh Collection
Vans officially announces a partnership with post-impressionist artist Vincent Van Gogh, highlighting his most influential artwork through a collection of footwear and apparel. “We are...
Release Reminder: Parra x Nike Air Max 1 And Spiridon
In case you missed it, Dutch artist and iconic Nike collaborator Parra, will be back with the Swoosh once again this weekend, releasing a four-piece...
First Look At The Nike On Air Contest’s Winning Air Max Designs
Nike’s On Air Vote Forwards competition took six cities known as epicenters of sneaker culture—New York, Seoul, Paris, Tokyo, London, and Shanghai—and gave young creatives...
Where To Buy The Off-White x Nike Presto “Polar Opposites – Black”
Virgil Abloh hasn’t strayed far from the headlines in the past few months. Now, the most popular man in sneakers has readied another earth-shaking collaborative...
Where To Buy The Parra x Nike Air Max 1 + Spiridon
Dutch artist Parra and Nike Sportswear are ready to launch their next collaborative capsule on July 21st, quenching the thirsts of Air Max fanatics that...
The Parra x Nike Air Max 1 Will Include A Friends And Family Edition And Matching Jacket
Dutch artist Parra’s collaborative relationship with Nike and its Sportswear subsidiary is set to continue by way of a four-piece collection. Centered around the legendary...