Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The AMBUSH x Nike Dunk High “Atomic Green” Releases Tomorrow
AMBUSH and NIKE, Inc. have partnered on a couple of projects that’ve found niche audiences, but their Nike Dunk High collaboration has quickly garnered attention...
The UNDERCOVER x Nike Dunk High 1985 Releases Tomorrow
To better celebrate the Tokyo Olympics, Nike tasked their most notable collaborators to craft not just apparel but also footwear. UNDERCOVER‘s part, which uses the...
PASS~PORT Skateshop Digs Up A Hiking Boot-Themed Nike SB Dunk High
As the world awaits for the Nike SB Tokyo Olympics collection to drop, the imprint hasn’t lost sight of its relationship with independent skate shops...
UNDERCOVER Further Commemorates The Tokyo Olympics With The Dunk High 1985 “UBA”
Though an avid runner, Jun Takahashi has never been known to hoop. However, as the Tokyo Olympics begins to commence, the designer seems to be...
AMBUSH x Nike Dunk High “Atomic Green” Releases On July 30th
The Tokyo Olympics will be a quite a momentous occasion for Yoon Ahn. With her base country serving as the competition grounds to the upcoming...
Supreme’s Latest Nike Dunk High Appears In A Navy And Red Colorway
Though not quite the powerhouse they once were, Supreme is still undoubtedly one of the most important streetwear labels to exist. And despite joining VF...
First Look At The Supreme x Nike Air Force 1 Low “Wheat”
Not long back, Supreme made the Nike Air Force 1 a permanent part of their collection. Similar to their Hanes tees, stock would replenish every-so-often,...