Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Marcus Jordan Teases Another Trophy Room x Air Jordan Collaboration With Store Re-Opening

Marcus Jordan, though faced with heavy backdooring allegations, has kept his spirits up, denying that the Trophy Room x AJ1 was backdoored at all. And...

By Sneaker News August 20, 2021
9710

fragment design x Travis Scott x Air Jordan 1 Low OG Release Info

Over the last decade, Travis Scott has become a household name in the worlds of music, fashion and even video games. And tomorrow, the Texas-native...

By Jovani Hernandez August 12, 2021
100005