Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
First Official Look At The Concepts x Nike SB Dunk Low “Orange Lobster”
Up until its death around the early 2010s, the Nike SB Dunk Low tapped many a legendary collaborator. And upon the silhouette’s return just a...
The HUF x Nike SB Dunk Low “New York City” Has Hidden Tie-Dye Layer
A little over a month ago, it was unveiled that HUF would be working on two iterations of the Nike SB Dunk Low, both of...