Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pharrell x adidas NMD Hu “Uluntu” Revealed In Blue
After its expansive series of reveals earlier in the month, Pharrell‘s adidas NMD Hu is set to return in a bright blue colorway, one that...
Pharrell x adidas NMD Hu Appears In A Monochromatic Yellow With Hindi
Even though Pharrell has produced a number of collaborative releases with adidas, the artist can’t quite shed the influence of what effectively started it all:...
Pharrell x adidas NMD Hu “Extra Eye” Pack Set For September 19th Arrival
Before the era of Virgil Abloh‘s “The Ten” collection and Travis Scott‘s Nike/Jordan collaborations, it was adidas’ partners such as Pharrell and Kanye West who...
Pharrell Reveals Full Haul Of Upcoming adidas Hu Releases
Multi-hyphenate Pharrell Williams has been very much tapped into his creative mindset as of late by working on projects both related to new music, as...
Pharrell’s adidas NMD Hu Appears With Korean Lettering
Throughout Pharrell‘s relationship with adidas, the artist has proffered a large, large number of releases — some better received than others. And while he’s started...