Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Hiroshi Fujiwara Attends NBA Japan Game Wearing Unreleased Travis Scott x Fragment Design Jordans
Travis Scott and the Air Jordan 1 may be a closed book for now, but does that rule out any cooperative projects with Hiroshi Fujiwara?...
WMNS Exclusive Travis Scott x Air Jordan 1 Low OG “Olive” Expected To Release Spring 2023
It’s clear that Travis Scott and Jordan Brand are going all in on the Air Jordan 1 Low OG, as multiple collaborative colorways have surfaced...
Travis Scott’s Air Jordan 1 Low OG “Sail/Black” Rumored To Drop In Early 2023
Travis Scott has cemented himself as one of NIKE, Inc.’s most important collaborators over the last handful of years, turning (almost) everything he’s touched into...