Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BAIT’s ASICS GEL-Lyte III “Nightmare” Releases Worldwide This Weekend
Already presenting impressive collaborations of the ASICS GEL-Lyte III in the past, BAIT has really outdone themselves this time with their 25th anniversary take on...
BAIT Brings An Extravagant Nightmare To Life With the ASICS GEL-Lyte III
BAIT is back at it with ASICS with this magnificent effort to celebrate the quarter-century milestone of the split-tongued running classic. Using extravagant materials like...
A Detailed Look at the J.Crew x ASICS GEL-Lyte III “Ribbon Blue”
J.Crew is bringing their classic refined Americana aesthetic to the ASICS Gel Lyte III for a teaming up that the #menswear movement can assuredly get...
BAIT “Reflects” On The 25th Anniversary Of ASICS GEL-Lyte III
The unforgettable BASICS program by BAIT that began in late 2013 featured three takes on the ASICS GEL-Lyte III that explored some awesome materials and...
J.Crew Just Designed The Most Popular ASICS Sneaker Ever
You’ve come to expect collabs from New Balance and J.Crew each season, but now the premium casual fashion suppliers surprise us all by offering a...
Triple Threats: The Best Three-Way Sneaker Collabs
The sneaker collaboration is a more-than-common sight in the current sneaker landscape. But there’s still one way to do a collab with some uniqueness: add...