Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Salehe Bembury And New Balance Unveil Their Collaborative “Universal Communication” Pack
From Versace onward, Salehe Bembury has never slowed in momentum, consistently offering strength after strength. And by way of his next collaborative collection with New...
Alpha Industries Applies Its Military Expertise To The New Balance 574
An institution in the military garb space, Alpha Industries has recently unveiled its first-ever collaboration with New Balance. As expected, the Knoxville, Tenn.-founded company has...
Jaden Smith’s Surplus-Focused New Balance 574 Features Floating Overlays
For years, Jaden Smith has aligned himself with purposeful projects, initiatives and collaborations. Through his partnership with New Balance, the 23-year-old has championed sustainability efforts....
First Look At The Salehe Bembury x New Balance 574 “Yurt”
Salehe Bembury isn’t new to the sneaker world, but the last two years have seen him explode in popularity thanks to his New Balance collaborations....