Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pharrell Launches JOOPITER By Auctioning Off 20 Years’ Worth Of Sneakers And Other Personal Goods
Pharrell Williams has gone on to inspire a generation of new artists and creatives, but he’s remained one-of-one. Over the course of his professional career,...
Pharrell’s adidas NMD S1 RYAT Resurfaces In “Core Black/Solar Red” Colorway
Though on the precipice of releasing yet another new silhouette with adidas, Pharrell and his team have not yet moved on from the NMD S1...
Pharrell And adidas Get Wild With The NMD HU Animal Print “Amber”
Pharrell Williams and adidas are currently approaching a decade of partnership. The last few months have seen the duo revisit old and new designs with...