Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon
Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...
Extra Butter’s Movie-Inspired adidas Samba Releases On November 22nd
New York’s Extra Butter loves a good movie-inspired concept, and its adidas Samba entry to the inaugural Consortium Cup back in February is another example....
The adidas Samba Consortium By END. Visits The Past Through Bespoke Details
END. Clothing is no stranger to collaborations, but its latest adidas Samba “Past” has the title of “Winner of the inaugural adidas Consortium Cup.” Back...
BSTN’s Consortium Cup-Winning adidas Samba Releases Soon
As promised, winners of the first-ever adidas Consortium Cup will have their designs created and released to the public. BSTN’s spin on the classic adidas...
Craig Green Crafts The adidas Stan Smith Entirely Out Of BOOST Foam
Back in 2012, British designer Craig Green crafted a custom adidas sneaker for David Beckham to coincide with the London Olympics. A decade later, Green...
adidas EQT’s 30th Anniversary Continues With The HANON x Race Walk “Working Men’s Club”
Before the Three Stripes took the footwear world by storm with BOOST-cushioning, it garnered a cult-like following with its adidas EQT series. Throughout 2021, the...
solebox And adidas Consortium Suit Up The EQT Proto In A Grand Prix Racer Inspired Colorway
Thanks to the help of numerous partners, adidas EQT is back in the limelight, thus bringing about the return of many a fan-favorite silhouette. This...
Sneaker Politics Remembers The 1984 World’s Fair With Its adidas Consortium EQT Prototype
Documentaries relating to technological and design advancements on American soil usually include mention of the World’s Fair, which last took place in New Orleans in...
Overkill’s adidas EQT CSG 91 Releases October 16th
As part of the adidas EQT line’s 30th anniversary, the Three Stripes tapped a panel of collaborators for its “Life Needs Equipment” collection. Among them,...