Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
fragment design Goes “RGB” With Latest Nike Collaboration
fragment design and Tennis Classics go hand in hand, and lately the Fujiwara-helmed Japanese label has been going in on this famed classic. Keeping things...
fragment design Has More Nike Tennis Classic Collaborations On The Way
Hiroshi Fujiwara’s fragment design imprint has been all over the Nike Sportswear release slate, whether it be upping the lifestyle credibility of the likes of...
PSNY Next’s Jordan Collaboration Is The Swooshless Air Jordan 1
Public School New York is back with another Jordan Brand collaboration, this time taking their lifestyle look to the recently unveiled Air Jordan 1 Low...
A Detailed Look At The Most Unexpected fragment design x NikeLab Collaboration Yet
It’s pretty safe to say that not a single hypebeast or reseller has bought a pair single pair of the Nike HyperRev 2016 performance basketball...
fragment design’s Take On The Nike HyperRev 2016
Hiroshi Fujiwara’s fragment design has transformed performance basketball models in the past – just last year the dual lightning bolt logo helped introduce the Nike...
END Restocking fragment Jordans, Yeezy Boosts, And Much More For New “Launches” Microsite
END Clothing, one of the world’s most respected retailers and a fine destination for the best kicks of the world, is on a mission to...
fragment design Handles Another Nike Roshe-Style Sneaker
Hiroshi Fujiwara’s fragment design imprint helped resurrect such forgotten Nike classics as the Nike LD-1000 with a Roshe Run twist last year. Now the dual...