Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

CONCEPTS And New Balance Cap The Year Off Right With New Collaboration

Massachusetts-based Concepts has had an amazing year collaborating with another proud Bostonian label in New Balance. Together the duo has given us a plethora of noteworthy...

By Patrick Johnson December 25, 2015
3792

Concepts End The Year With A New Balance Banger

We’re wrapping up 2015 and with just two weeks to go, we’re seeing some incredible collaborations trickling out and forcing sneakerheads everywhere to re-think their...

By John Kim December 21, 2015
7162

monkeytime’s ASICS GEL-Lyte V “Sand Layer” Is Releasing Worldwide

Tracking down monkeytime’s ASICS Gel Lyte V has been a difficult process. The collaboration brought that popular “Wheat” look to one of ASICS‘ most coveted...

By Patrick Johnson December 11, 2015
3526

Concepts’ ASICS Art Basel Pop-Up Went All Out To Give You A Sneakerlord Experience

Double parked Lamborghinis and piles of cash stacked high to the ceiling – it’s a safe assessment that Boston-based Concepts wanted to live the luxurious...

By Patrick Johnson December 7, 2015
4945

Concepts Has A Hyperstrike ASICS Collaboration Called The “Black Widow”

Concepts and ASICS have something quite devious cooked up for this weekend, but this latest development regarding their weekend endeavors in Miami might send the...

By John Kim December 3, 2015
7554

Concept’s ASICS Gel Respector To Release At Miami Pop-Up Shop

Concepts and ASICS are teaming up for an awesome new Miami pop-up shop this coming weekend, and in honor of the occasion, they’ll be releasing the...

By Patrick Johnson December 2, 2015
4051

Extra Butter’s Next ASICS Collaboration Is Inspired By Lost In Translation

Extra Butter’s ready to blast some synthetic tunes and keep on beat with their upcoming ASICS GEL-Lyte V “Karaoke”, a concept that stems from an...

By John Kim November 30, 2015
9703

atmos Goes Black And Gold For Upcoming ASICS Collaboration

Following up their camouflage edition of the ASICS GEL-Lyte V from this past summer, atmos is ready to drop another top-par look for the classic...

By Zack Schlemmer November 30, 2015
5399

Hurry, Only 100 Pairs Of This Concepts x Reebok Collaboration Are Available Today

In more Black Friday madness, Boston-based Concepts has collaborated with Reebok to help bring back a classic lifestyle sneaker. The Reebok Club C was an...

By Patrick Johnson November 27, 2015
1544