Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

CONCEPTS And New Balance Cap The Year Off Right With New Collaboration

Massachusetts-based Concepts has had an amazing year collaborating with another proud Bostonian label in New Balance. Together the duo has given us a plethora of noteworthy...

By Patrick Johnson December 25, 2015
3792

Concepts End The Year With A New Balance Banger

We’re wrapping up 2015 and with just two weeks to go, we’re seeing some incredible collaborations trickling out and forcing sneakerheads everywhere to re-think their...

By John Kim December 21, 2015
7162

Concepts’ ASICS Art Basel Pop-Up Went All Out To Give You A Sneakerlord Experience

Double parked Lamborghinis and piles of cash stacked high to the ceiling – it’s a safe assessment that Boston-based Concepts wanted to live the luxurious...

By Patrick Johnson December 7, 2015
4946

Concepts Has A Hyperstrike ASICS Collaboration Called The “Black Widow”

Concepts and ASICS have something quite devious cooked up for this weekend, but this latest development regarding their weekend endeavors in Miami might send the...

By John Kim December 3, 2015
7554

Concept’s ASICS Gel Respector To Release At Miami Pop-Up Shop

Concepts and ASICS are teaming up for an awesome new Miami pop-up shop this coming weekend, and in honor of the occasion, they’ll be releasing the...

By Patrick Johnson December 2, 2015
4051

Hurry, Only 100 Pairs Of This Concepts x Reebok Collaboration Are Available Today

In more Black Friday madness, Boston-based Concepts has collaborated with Reebok to help bring back a classic lifestyle sneaker. The Reebok Club C was an...

By Patrick Johnson November 27, 2015
1544

Concepts Presents Their “Mix & Match” ASICS Collaboration, Their First-Ever Release For Toddlers

Boston’s own Concepts is back with a new collaboration atop the Asics Gel Lyte V. The “Mix & Match” Collection utilizes a unique aesthetic that...

By Patrick Johnson November 3, 2015
3221

Concepts Wants You To Mix & Match Your Asics Gel Lyte Vs

Boston boutique Concepts has established itself as one of the premier collaborative partners in the sneaker world with awesome themes serving to further the aesthetic...

By Patrick Johnson October 26, 2015
7040

Concepts x Diadora N.9000 “Lire” – Release Date

The creative crew at Cambridge’s Concepts is making their penchant for cash and currency known once again with their upcoming Diadora partnership. This upcoming release...

By John Kim September 29, 2015
4570