Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
END. And Diadora Team Up On A Milan-Inspired V7000 And V7000 Atomo
Diadora may not currently offer the most popular sneakers in the space, but it does deliver quality. Its latest V7000 “Milano” collaboration with END. Clothing...
END. And Diadora’s “Limoncello & Grappa” Collaboration Is Ripe For Summer
END. Clothing and Diadora aren’t strangers to one another, having launched a number of capsules over the last 10 years. Recently, both European institutions unveiled...
Raekwon, Foot Locker And Diadora Kick Off “Community Linx” Initiative With Two N9002 Colorways
On August 1st, 1995, Raekwon dropped his debut studio album as a solo artist, “Only Built 4 Cuban Linx.” Although the then-25-year-old had garnered attention...
Diadora And Foot Locker, Inc. Announce A Three-Pair Collection To Celebrate The “Rocky” Saga’s 45th Anniversary
Whether or not you following boxing, you’re likely familiar with Rocky Balboa, the fictional boxer portrayed by Sylvester Stallone. To honor the first “Rocky” film’s...
Hasbro Expands Monopoly And Other Games’ Legacies With A Diadora Collaboration
Over the last four years, the sneakers have exploded in popularity. Newfound attention has brought about unwanted consequences like price-gouging on the after-marking, but it’s...
DISTINCT LIFE And Diadora Encourage Self-Improvement With Upcoming “HOME SCHOOL” Collection
Detroit-based creative agency DISTINCT LIFE prefers to pen their stories through product, the imprint often leveraging collaborations as a means of reach. And soon, we’ll...
Packer And Diadora Celebrate Italian Craftsmanship With The N.9002 “Molveno”
Long-time collaborators Packer and Diadora, a partnership immortalized as contributors to one of our 100 best shoes of the decade, are planning to close out...
afew And Diadora Create A “Master Formula” In The Lab
After looking to the inherently addictive nature of sneaker collecting for a Diadora N.9000, Dusseldorf-based retailer afew and Diadora have now unveiled the second part...
afew Presents A “Highly Addictive” Version Of The Diadora N.9000
It’s been two and a half years since EU retailer afew re-worked the Diadora V.7000 into a special “Highly Addictive” makeup, and now the two...