Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
END. And Diadora Team Up On A Milan-Inspired V7000 And V7000 Atomo
Diadora may not currently offer the most popular sneakers in the space, but it does deliver quality. Its latest V7000 “Milano” collaboration with END. Clothing...
END. And Diadora’s “Limoncello & Grappa” Collaboration Is Ripe For Summer
END. Clothing and Diadora aren’t strangers to one another, having launched a number of capsules over the last 10 years. Recently, both European institutions unveiled...
Raekwon, Foot Locker And Diadora Kick Off “Community Linx” Initiative With Two N9002 Colorways
On August 1st, 1995, Raekwon dropped his debut studio album as a solo artist, “Only Built 4 Cuban Linx.” Although the then-25-year-old had garnered attention...
Diadora And Foot Locker, Inc. Announce A Three-Pair Collection To Celebrate The “Rocky” Saga’s 45th Anniversary
Whether or not you following boxing, you’re likely familiar with Rocky Balboa, the fictional boxer portrayed by Sylvester Stallone. To honor the first “Rocky” film’s...
Hasbro Expands Monopoly And Other Games’ Legacies With A Diadora Collaboration
Over the last four years, the sneakers have exploded in popularity. Newfound attention has brought about unwanted consequences like price-gouging on the after-marking, but it’s...
adidas EQT’s 30th Anniversary Continues With The HANON x Race Walk “Working Men’s Club”
Before the Three Stripes took the footwear world by storm with BOOST-cushioning, it garnered a cult-like following with its adidas EQT series. Throughout 2021, the...
HANON And Diadora Celebrate Their 7th Anniversary With The N9000 “Pictish Warrior”
Few collaborations have the legs to last years — some, even, fizzle out in much less time. HANON and Diadora, however, are celebrating their 7th...
DISTINCT LIFE And Diadora Encourage Self-Improvement With Upcoming “HOME SCHOOL” Collection
Detroit-based creative agency DISTINCT LIFE prefers to pen their stories through product, the imprint often leveraging collaborations as a means of reach. And soon, we’ll...
Hanon Adds Another Chapter To Its Diadora N.9000 Saga With The “Alternative Route”
A year-long story arc to keep an eye on, if you’re a fan of retro runners, is the 30th Anniversary of the Diadora N.9000. At...