Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon
Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...
Extra Butter’s Movie-Inspired adidas Samba Releases On November 22nd
New York’s Extra Butter loves a good movie-inspired concept, and its adidas Samba entry to the inaugural Consortium Cup back in February is another example....
Extra Butter Returns To Their adidas SC Premiere Collaboration For An India Exclusive Drop
adidas has no shortage of big names in their extended family, from world-renowned artists the likes of Bad Bunny to many a former friend of...
New York’s Extra Butter Presents The Rangers/Islanders Rivalry With adidas Collaboration
While sneaker boutique Extra Butter is best known for its love of film (and if you’ve been to any of their stores, you’d know right...
The Extra Butter x Crocs Echo Clog Celebrates The Jetsons 60th Anniversary
Following a surprise shock drop at San Diego Comic Con, Extra Butter and Crocs have teamed up with Warner Bros. to celebrate the 60th anniversary...
Extra Butter Helps The PUMA Clyde Celebrate Its 50th Anniversary
No strangers to one another, Extra Butter and PUMA have recently teamed up to celebrate the latter’s iconic Clyde model. Part of the sneaker’s 50th...
The PUMA Clyde Tells A New York City Story Alongside Extra Butter And Russ & Daughters
For 2023, PUMA is connecting with New York on a more intimate level, joining forces with established legends the likes of Tommy Jewels. And with...
Extra Butter Looks To The Horror Classic Suspiria For Their Diadora S8000 “Giallo 2.0”
NYC-based boutique Extra Butter is returning to its cinephile roots with their upcoming collaboration with Italian sportswear brand Diadora. Following up their 2016 release dubbed...
Extra Butter And adidas Use The Equipment CSG 91 To Celebrate Man’s Best Friend
As Extra Butter and adidas Consortium come together, they’re not just celebrating EQT‘s 30th anniversary. With the Equipment CSG 91, the two are paying homage...