Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Puts A World Map On Their Next ASICS Gel Lyte 3 Collaboration
When it comes to collaborations, few stores in the sneaker business go as hard as atmos. Their seemingly inexhaustible work ethic allows them to crank...
atmos Reveals Their adidas NMD R1 Collaboration
Tokyo-based retailer atmos is never far from the spotlight, cranking out interesting and meaningful collaborations at a slightly alarming rate. They seemingly know no rest...
atmos To Release The Nike Air Max Light 2 1994 Collection In 2019
This past weekend at Complex Con, world renowned retailer and sneaker industry heavy hitter atmos revealed a whacky (to say the least) collaborative colorway of...
atmos Displays Upcoming Nike Air Max 2 Light 1994 Collection
With ComplexCon in full swing, a great number of the sneaker industry’s most esteemed power players have converged on California to show off their newest...
atmos Collaborates With adidas For An All-Red Deerupt
Although the feverish craze for all-red colorways that proliferated the world of sneakers in 2014 has since cooled back down to manageable temperatures, an all-red...
atmos And Solebox Team Up For An ASICS GEL-Lyte III Release
atmos isn’t playing around when it comes to special releases and exclusive product for the fifth installment of their annual atmoscon. After the announcement that...
atmos Is Releasing An Exclusive adidas AM4 Collaboration For atmoscon
With the 5th installment of their annual atmoscon convention right around the corner, famed Japanese retailer atmos is looking to their extensive Rolodex of collaborative...
atmos Reveals Their Full Nike Air Max 1 “Animal Pack” Set
When you think of legendary Air Max collaborators, atmos is a name that’s bound to come up over and over again. The Japanese boutique is...
atmos Reveals Nike Air Max 95 “Animal Pack 3.0”
Tokyo’s atmos has crafted some of the very best collaborative Air Max in sneaker history. From the “Elephant” Air Max 1s to the “Duck Camo”...