Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy The Nike Air Max 97 Swarovski “Metallic Gold”
Last year – in honor of the silhouette’s 20th anniversary – the Swoosh teamed up with Swarovski to release a crystal-infused take on the revered...
The Nike Air Max 97 Swarovski Releases In Metallic Gold On December 26th
From its low-slung and streamlined silhouette to its swooping bullet-train inspired overlays, the Nike Air Max 97 is a shoe that practically screams speed. However,...
The Details Behind The Nike Air Max 97 Doernbecher
It’s been nearly two decades since Nike first rolled out their now-famous Doernbecher collection. What started as a humble and heartfelt way to let ill...
Off-White x Nike Air Max 97 “Black” Releasing On Nike SNKRS Draw
The Off-White x Nike Air Max 97 is releasing in two colorways on October 18th, but those in the US might have a crack at...
Official Images Of The Off-White x Nike Air Max 97 In Black
The frequency of Off-White x Nike releases have certainly picked up in the latter half of 2018. The second iteration of his Off-White Converse shoe...
atmos Reveals Their Full Nike Air Max 1 “Animal Pack” Set
When you think of legendary Air Max collaborators, atmos is a name that’s bound to come up over and over again. The Japanese boutique is...
Official Images Of The Off-White x Nike Air Max 97 “Menta”
Virgil Abloh never strays too far from the spotlight. After designing an extremely well-received capsule collection of apparel and footwear for Serena Williams, the unfailingly...
The Off-White x Nike Air Max 97 “Queen” Released Just Before Serena Williams Took The Court
Last night, just prior to Serena Williams’ U.S. Open debut, Nike SNKRS conducted a surprise release of the Off-White x Nike Air Max 97 from...
atmos Reveals An Nike Air Max 1 “Animal Pack 3.0” For Friends And Family
As part of the Air Max Day festivities of earlier this year, Nike and Japanese retailer atmos re-issued their famed “Animal Pack” of Air Maxes...