Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos x Nike Air Max 1 “Animal Pack 3.0” Releases On July 13th
Nobody does Air Max collaborations quite like atmos, and now the Japanese masterminds are back for the third iteration of their beloved “Animal Pack” series...
atmos Teases A Nike Air Max 1 “Animal Pack 3.0”
Japanese retailers atmos has consistently produced some of the most imaginative and coveted Air Max collaborations in history. Among the most attractive was their beastly...
Crooks And Castles Has A Nike Air Max 1 Golf Shoe Collaboration
Perhaps the most surprising news of the week surfaces as LA-based streetwear pioneer Crooks And Castles announces a collaboration with Nike on the Air Max...
Nike Unveils Collaborations With atmos, CLOT, Heron Preston, and CPFM On Air Max Day
What started as simple, renegade projects in the 2000s has become the single most useful tool in Nike’s arsenal. That would be the shoe collaboration,...
CLOT Is Releasing Their Nike Air Max 97 Haven Hybrid Next Week
Edison Chen’s CLOT imprint has continued to maintain relevance within the sneaker world, recrafting the Jordan 13 Low with a Terracotta Army inspired make-up and...
Nike And Laika Create The Air Max Susan For Missing Link
Run by Nike founder Phil Knight’s son Travis, animation studio Laika is no stranger to Swoosh Brand collaborations, and with their new “Missing Link” film...
The Nike On Air Winning Designs Will Release In April
Back in 2018, hundreds of participants descended upon Nike’s On Air workshops in six of the world’s biggest footwear metropolises — New York City, London,...
CLOT Reveals A Nike Zoom Haven With Air Max 97 Sole At Paris Fashion Week
With Paris Fashion Week in full swing, Nike has used world’s amplified focus on men’s fashion to bring several interesting new collaborative designs to market....