Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
EA Sports Madden ’24 Teams Up With Nike For The Air Max 90 “Play Like Mad”
The NBA and NHL seasons are wrapped, and the MLB is inching ever so closer to the mid-season classic. That only means that the new...
Sweden’s AIK Fotboll Celebrates 130th Anniversary With A Regal Nike Air Max 90
In honor of its 130th anniversary, Swedish football club Allmänna Idrottsklubben (best known as AIK) has a Nike Air Max 90 in the works. Clad...
The DQM x Nike Air Max 90 “Bacon” Is Confirmed To Release On Air Max Day
First rumored to return at the top of 2020, the iconic Nike Air Max 90 “Bacon” by Dave’s Quality Meat (DQM) has only recently been...
The Denham x Nike Air Max 90 Releases On September 25th
Continuing to broaden its 2020 library with more colorways, the Nike Air Max 90 is honing in on a few collaborative projects in these early...
Nike Continues Their 3M Collaboration With A Hi-Vis Air Max 90
Nike’s official relationship with 3M, though kicked off with relatively simple debuts, is gradually inching further into utilitarianism. While the releases prior only added atop...
Official Images Of The Ruohan Wang x Nike Air Max 90 Flyleather
Known for her expressing herself through various mediums of art including illustration and painting, Ruohan Wang is diving into the world of footwear by partnering...
Nike Armors The Air Max 90 With 3M Materials For Winter
NIKE, Inc. is no stranger to footwear and apparel suited for inclement weather. For the upcoming fall and winter, however, the North American sportswear behemoth...
DENHAM To Release Their Nike Air Max Trio Throughout September
Teased for the past few months via leaks and seemingly random in-store releases, DENHAM’s inaugural collaboration with Nike has finally received its official release date....
Denham Gives The Nike Air Max 90 “Infrared” A Trademark Update
In honor of its 30th anniversary, Nike has flooded the market with a multitude of new colorways of the Air Max 90, but if there’s...