Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

The Nike Air Max 97 Pays Homage To Hong Kong’s First Gold Medal Fencer Cheung Ka Long

In 2016 during the Rio De Janeiro Olympic Games, Hong Kong native Cheung Ka Long became the first athlete representing the city to win an...

By Jared Ebanks October 19, 2022
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The COMME des GARÇONS x Nike Air Max 97 Releases On September 22nd

For their Fall/Winter ’22 show — entitled “Nomad” — COMME des GARÇONS debuted their Nike Air Max 97, which walked down the stage in two...

By Michael Le September 15, 2022
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Official Images Of The COMME des GARÇONS HOMME PLUS x Nike Air Max 97

No season is complete without a contribution from COMME des GARÇONS HOMME PLUS, whose collaborations with Nike often walk down the runway alongside mainline garments....

By Michael Le August 24, 2022
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COMME des GARÇONS HOMME PLUS Prepares A Collaborative Nike Air Max 97 For AW22

The universe that is COMME des GARÇONS is vast, every diffusion label replete with its own exclusive partnerships. And while each deserves attention, few —...

By Michael Le January 17, 2022
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