Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BILLY’S TOKYO Celebrates 5th Anniversary With ASICS GEL-Kayano 5 “Jupiter”
Adding to its ever-growing list of impressive lifestyle footwear collaborations, BILLY’S TOKYO celebrates its fifth anniversary with an ASICS GEL-Kayano 5 inspired by the planet...
KITH Celebrates 90th Anniversary Of Mickey With A Converse Chuck 70 Collection
Seemingly always at the ready to leak the brand new, Ronnie Fieg never restrains himself from pushing partnerships and many works in progress to his...
Ronnie Fieg And ASICS Celebrate Decade Long Partnership With GEL-Lyte III “Super Blue”
Ronnie Fieg’s acute eye for color-blocking was enough to create a legend out of the GEL-Lyte III in the States. Already a wonder in Europe...
C2H4’s Chemist Creations Is Dropping An ASICS GEL-Kayano Next Week
ASICS’ GEL-Kayano 5 OG may just be the collaborative silhouette of the year, with almost every label itching to take a crack at its retro...
KITH Debuts “Shark” Colorway In Upcoming New Balance 998 & 990v2 Collaborations
New York-based retailer/lifestyle brand KITH is preparing to release their new FW19 collection in the coming weeks, and part of that expansive, extensive effort is...
KITH Gives The ASICS GEL-Kayano 5 A Refreshing “Oasis” Colorway
KITH and ASICS go way back, with a multitude of memorable collaborations from GEL-LYTE IIIs to GEL-Diablos already under their belt, and now the New...
Reigning Champ Brings Signature Neutral Tones To Their ASICS Capsule
Touted as one of the strongest collaborators to grace the GEL Lyte 3 around its heyday, Reigning Champ reunites with ASICS to bring back its...
Awake NY Reveals ASICS GEL-Kayano 5 360 Collaborations
The brainchild of former Supreme brand director and multihyphanate creative Angelo Baque, popular brand Awake NY has revealed a duo of brand-new collaborative takes on...
GmbH Adds Translucent Overlays On Their ASICS GEL Kayano 5 Collaborations
Burgeoning label GmbH helps ASICS continue their high fashion endeavors, presenting their quite simplistic yet effortlessly unique design language atop two upcoming GEL Kayano 5s,...