Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Tones Of “Sequoia” Coat The Nike Air Max 90
Suedes have been harkened overwhelmingly when it comes to the Nike Air Max 90 as of late. Now continuing to establish military-inspired aesthetics of years...
“Black/University Blue” Takes Over The Latest Nike Air Max 90
Although the Nike Air Max 90 debuted thirty-three years ago, the silhouette continues to play an important role in the Swoosh’s lineup of products. Ahead...
The Serena Williams Design Crew Reimagines The Nike Air Max 90 Futura
The brainchild of Nike and one of tennis’ biggest legends, the Serena Williams Design Crew (SWDC, for short) is not much for following trends. Rather,...
The Nike Air Max 90 Welcomes A “Blissful Blue” Accent
Continuing to serve as a pillar within the cushioned community, the Nike Air Max 90 has recently pursued an inline collection of greyscale compositions affixed...
The Nike Air Max 90 “Moving Company” Features Ornate Mudguard Embroidery
Following a lengthy hiatus, The Swooshes faux “Moving Company” is returning to the brand’s iconic cushioning series by coordinating an earthy array of hues across...
A Wave Of “Cobalt Bliss” Lands On The Nike Air Max 90 Futura
Since its recent debut in early 2022, the Nike Air Max 90 Futura has gone on to explore a seldom yet effective slate of offerings....
Another “White”-Colored Nike Air Max 90 Appears With Multiple Swooshes
The Nike Air Max 90 continues to be a popular silhouette for the brand, expanding the revolutionary visible Air series well into the 21st century....
The Nike Air Max 90 Futura Makes Preparations For Easter 2023
Though still quite a ways away, Nike is already making preparations for Easter 2023, unveiling a brand new, commemorative colorway of the Air Max 90...
A Wave Of “Teal Nebula” Crashes Across The Nike Air Max 90
While Air Max Day remains a few weeks away, the Beaverton brand has already begun preparing for the festivities with an increased run of their...