Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Nike’s “Lucky Charms” Collection Grows With An All-“White” Air Max 90
Nike Sportswear has been injecting playfulness into its performance-informed lineup for decades now, with its latest example arriving in the form of the “Lucky Charms”...
Nike Outfits The Air Max 90 In Green Snakeskin
As the Nike Air Max 90 inches closer to its 32nd anniversary, it’s emerged in handfuls of non-original, but compelling styles. Recently, Tinker Hatfield’s iconic...
The Nike Air Max 90 Flexes Its Wild Side With Leopard Swooshes
The Nike Air Max 90 has become arguably the most popular sneaker donning visible Air-cushioning since debuting 31 years ago. While no longer in the...
Nike Blends Together Its Loudest Colors For The Newest Air Max 90 “AMRC”
Nike’s newly created Air Max Running Club is brewing up to be quite the collection. Every one of the line-up’s best has lined up for...
Nike’s SiEMPRE Familia Collection Ushers In The Air Max 90
Though the Day of the Dead has long past, Nike is not quite through celebrating its traditions. Using the Air Max 90 as a canvas,...
This Stealthy Nike Air Max 90 Features Rich Blue Branding
As the Nike Air Max 90 continues to cement itself as an anchor in the Nike Sportswear category, it’s delivering ensembles for all style preferences....