Action Bronson

Action Bronson (real name Ariyan Arslani) is a cultural maverick from Queens, New York City. A rapper, songwriter, TV show host, and celebrity chef, Bronson first joined forces with New Balance in 2023, releasing two New Balance 990v6 colorways. In 2024, the partnership is set to expand with three co-signed takes on the New Balance 1906R. Each Action Bronson x New Balance shoe centers around a thoughtful theme pertaining to the artist’s lifestyle and/or hometown of NYC, all of which have been met with considerable consumer demand.