Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Nike Adds Vintage Yellow To The Air Max 90
In recent weeks Nike added an all-over Air Max logo to the fan-favorite Air Max 90 silhouette and dressed the shoe in patent leather. While...
Nike Sportswear “Varsity Jacket” Pack Just Released
Nike Sportswear continues to put out intriguing and updated versions of its heralded classics the likes of the Air Max 90 and the Air Huarache....
Nike Adds All Over Logos To The Air Max 90
While Nike’s Air Max 90 silhouette has thus far been left out of the brand’s upcoming “Just Do It” pack, the Swoosh still has plans...
Every OFF WHITE x Nike Sneaker Releasing For The Rest Of 2018
Virgil Abloh’s strangle hold on the sneaker industry appears to be getting a touch tighter as the year goes on, as there are currently SIXTEEN...
The Original Nike Air Max 90 “Laser Pink” Just Returned
While male fanatics of the Swoosh Brand’s Nike Sportswear subsidiary have been treated to a number of OG returns, its time for the ladies to...
The Nike Air Max 90/1 “University Red” Releases On June 9th
Nike’s unique Air Max 90/1, a fusion silhouette far before “fusion” was a widely-used term in the sneaker lexicon, is set to return to market...