Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
Shopping Links
Nike Air Max 90
Nike Calls For A Pittsburgh Pirates Colored Air Max 90
You could make a strong case that no shoe evokes unofficial design themes with more frequency than the Nike Air Max 90. The Tinker Hatfield-designed...
The Nike Air Max 90 LV8 Surfaces In “Speed Yellow”
Sneaker purists might look upon the Nike Air Max 90 LV8 with a look of shocked horror, but alas, new colorways continue to surface at...
The Nike Air Max 90 Drift Gets A “Triple Black” Colorway
Nike’s modern Air Max strategy centers around futuristic re-imaginations of the line’s most iconic silhouettes, all in an effort to appeal to a younger generation...
Nike Is Dropping An “Infrared” Air Max 90 Look-alike
Not too far off on the color wheel, Nike’s latest women’s Air Max 90 “Aster Pink” might get confused for the model’s original “Infrared” colorway...
This “Ice Blue” Nike Air Max 90 Sends Chills Down Your Spine
With Tinker Hatfield’s birthday just passing by a few days ago, you might’ve taken some time to reflect on some of the sneaker architect’s most...
“Malachite” Touches Up A Black Nike Air Max 90
Throw a dart a color wheel and no matter what you land on, there’s probably a Nike Air Max 90 colorway similar to it. The...
The Nike Air Max 90 Odes To The “USA”
The Nike Air Max 90 is no stranger to a patriotic look. Some of the most coveted pairs of the silhouette, from the “Independence Day”...
The Nike Air Max 90 Goes For Contrast With Cyber Yellow And Light Orewood Brown
Few can rival the global popularity of the Air Max 90. Be it original colorways, collaborations, or in-line seasonal offerings, the Air Max 90 is...
The Nike Air Max 90 GS Wears An All-Leather Upper
With eyes towards summer, Nike keeps targeting sneakerhead parents with a steady diet of colorful kids shoes. Next up is the Air Max 90, shown...