Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
Shopping Links
Nike Air Max 90
Nike WMNS Air Max 90 – Black – Blue – Yellow
Bold new Air Max 90 colorways keep coming down the line, this latest edition one of the more intriguing ladies releases in recent memory. The...
Nike WMNS Air Max 90 – Hyper Red – Silver
Hyper Red continues to make its mark on Swoosh releases as we move into 2013, but it’s how this new Nike Air Max 90 for...
Nike Air Max 90 Premium “Snake” – Team Orange
We expected it on the Air Force 1 as Nike Sportswear’s go-to Chinese New Year model of choice, but don’t discount the Nike Air Max...
Nike’s Air Max Reinvented
We’ve written thousands of words about the Nike Air Max running series here on . Not even the most articulate sequences can fully convey...
Nike Air Max 90 Premium “Snake” – Vivid Sulfur – Obsidian
Wolverines are notoriously ferocious, with the capacity and willingness to make dinner out of animals several times its diminutive size. So they’re not the first...
Nike Air Max 90 “Tree Snake”
Oxen, Pigs and Dogs aren’t the first things that come to mind when you think about a sneaker theme that works beyond the context of...
Nike Air Max 90 “Purple Safari”
This year’s return of the Nike Air Safari saw its namesake print proliferating out to a number of other sneakers in the Swoosh range, with...
Nike Air Max OG Pack
The best way to ring in a new year is sharing a kiss with your beloved, and Nike Sportswear will extend that into a humongous...
Nike Air Max 90 EM “Tianjin”
Nike Sportswear’s latest City Pack finds new sources of inspiration by adding Honolulu and China’s fourth largest city to old favorites London and Tokyo. This...