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Nike’s Air Max Reinvented

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We’ve written thousands of words about the Nike Air Max running series here on Sneaker News.  Not even the most articulate sequences can fully convey the utter perfection that happens when groundbreaking technology performs great, looks even better and catches on at the exact right time.  That feeling you get when admiring one of Tinker Hatfield’s early gamechangers, Sergio Lozano’s iconic 95 or Christian Tresser’s spacey 97 — it’s the kind of magic Beaverton relives with the introduction of the Hyperfuse-equipped Nike Air Max+ 2013 and the Sportswear division’s Engineered Mesh, and they’ve channeled a bit into a dope new animated video you can see in full after the jump.


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