Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL-LYTE III Prepares For Fall In A “Mocha” Colorway
While ASICS has done well to cultivate new icons — such as the upcoming GEL-Kayano Legacy — the brand has certainly not forgotten about their...
Fresh Mint And Purple Tones Share This ASICS GEL-Lyte III
Since 1991, the ASICS GEL-Lyte III has played an important role in the company’s lineup of products. Over the decades, the silhouette has taken on...
The ASICS GEL-1130 Appears In “Oyster Grey”
The ASICS GEL-1130 debuted in 2008 as a budget-friendly stability running sneaker. Although the silhouette is no longer a mainstay of the company’s performance lineup,...
“Mustard Seed” Leather Lands On The ASICS GEL-Lyte III
The ASICS GEL-Lyte III has boasted a cult-like following since launching in 1991 thanks to its split-tongue design, color schemes, and comfort. Throughout the 2010s,...
Cream And Blush Cure This Women’s-Exclusive ASICS Gel-Kayano 14
Amid the ecosystem’s continued “dad shoe” craze, the ASICS GEL-Kayano 14 has been right at home. Continuously serving up a diverse array of propositions that...
The ASICS GT-2160 Dresses Up In “Dark Taupe” For Fall
Born in the early 2010s, the ASICS GT-2000 line produced a range of different models, many of which haven’t seen the light of day in...
ASICS Experiments With Texture For The GEL-LYTE V “Material Play” Pack
Over the course of the last few years, ASICS has proven themselves to be a key player in the sneakersphere. But while much of their...
The ASICS Gel-Lyte III Pours A Spice Latte
As one of ASICS most popular everyday silhouettes, the Gel-Lyte III has transitioned from a staple within the running ecosystem to formulating an avant-garde relationship...
The 2000’s Inspired ASICS GT-2160 Is Arriving In “Brick Dust”
The arrival of the ASICS GT-2160 could not have come at a better time. With the GEL-Kayano 14 absolutely cooking on the retail level, ASICS...