Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS Is Focusing On Women With This Exclusive Collection On September 26th
Updated September 25th, 2024: The ASICS GEL-Kayano 14 + GEL-1130 women’s exclusive is releasing on ASICS.com on September 26th, 2024. See the official Where To...
The ASICS GEL-NYC “Reddish Brown” Drops September 13th
The ASICS GEL-NYC has enjoyed a very successful first year on the market, a frequent sight on city streets as a chunkier alternative to their...
ASICS GEL-NYC “Fjord Grey” Drops On September 13th
Step into any of the big name sneaker stores and chances are you’ll find the ASICS GEL-NYC positioned front and center. While it might not...
The Stefon Diggs x ASICS GEL Nimbus 10.1 Is Dropping Exclusively At Kith
In just over a weeks’ time, we’ll have to get accustomed to seeing Stefon Diggs in a new uniform, making miraculous catch and flashy moves...
Bodega’s ASICS GEL-Kayano 20 “Small Wins Add Up” Releases On September 12th
Boston’s Bodega is a common face in the runners space, amassing dozens upon dozens of collaborations with Saucony while also periodically checking in with the...
Bangkok’s Carnival Set To Debut Their ASICS GT-2160 “Concrete Bloom” Collaboration
For ASICS, the GEL-Kayano 14 still reigns supreme as their foremost collaborative canvas, but their catalog of tech runners outside of the GK14 is steadily...
The TroubleSmile x ASICS GEL-Kahana TR V4 Drops August 16th In China
ASICS has been pushing all the right buttons as of late, resurrecting long-archived runners to much acclaim and continuing to produce new models that have...
Kiko Kostadinov’s ASICS UB7-S GT-2160 Arrives On August 23rd
Though they’re always adding new imprints into their collaborative canon, ASICS’ most reliable partner over the past years has been Bulgarian design Kiko Kostadinov. That’s...
Kith Honors Marvel 85th Anniversary With Their ASICS Collection On August 9th
Kith’s adoration of Marvel heroes comes to a head once again with its latest capsule in honor of the 85th Anniversary of the legendary institution,...