Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos’ “Wild Wednesday” Program Brings Its adidas Adimatic Collabs Stateside
The team over at atmos is never not working. As spring continues moving forward, the Japanese institution has teamed up with adidas Originals for a...
size? Preps Two Exclusive adidas Mexicana Pairs For Cinco De Mayo
Over the last few decades, the size? Exclusives program has developed dozens of compelling products. Ahead of May 5th, the British retailer has teamed up...
National Geographic Shares Its Love For The Outdoors With adidas Terrex On April 28
Today, two leaders in the outdoor adventure space — adidas Terrex and National Geographic — announced a multi-season partnership inspired by and for nature. The...
Pop Trading Company And adidas Skateboarding Debut Collection For The Outdoors
Pop Trading Company was founded in Amsterdam in 2013 by Messrs Peter Kolks and Ric van Rest. Over the last 10 years, the tight-knit collective...
adidas And Kawasaki Continue Partnership With The ZX22
Before BOOST and 4D cushioning solutions, adidas introduced Torsion stability via its ZX line in the mid-1980s. Recently, the German sportswear behemoth tapped the Japanese...
The adidas adilicious Series Visits Mexico City’s Taquería Orinoco For A Special Forum Low
Although frequented by tourists, Taquería Orinoco in Mexico City is far from being a tourist trap. Foreigners and locals alike wait eagerly in line at...
Palace Revisits Archival Pieces From adidas Y-3 For “20 Year: Recoded” Collaboration
Before the union between sport, streetwear and high fashion was commonplace, Yohji Yamamoto and adidas were redefining collaboration with Y-3. Two decades later, the partnership...
END. And adidas Originals Join Forces Again On A Forum “Varsity” Collection
Having debuted in 1984, the adidas Forum was engineered to meet the needs of the best basketball players at the time. In addition to assisting...
Liam Gallagher Joins Forces With adidas Spezial Again For The LG2 SPZL
Recognized as one of the most iconic frontmen in music history, Liam Gallagher needs no introduction. In addition to being one of Britain’s most unapologetic...