Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Basketball Celebrates College Hoops With Ten University Pairs
adidas’ efforts behind collegiate basketball are well-documented, recently explored with a set of PE Crazy 8 Low styles, yet stretching through the HBCU signature capsule...
Pharrell Ushers In NYC Marathon Season With Hyper-Limited $500 adidas Adios Pro Evo 1 Collaboration
Pharrell helped kick off the Paris Olympics by participating as one of the Games’ torch bearers during the relay, doing so in his upcoming adidas...
100 Thieves Helped adidas Design A Brand New Sneaker, The Palos Hills
A constant motto throughout Bjorn Gulden’s tenure as adidas CEO has been placing sport back at the center of the company’s efforts. In 2024, the...
UnheardOf Gives Back With Their Cincinnati-Centric adidas Rivalry Low
Though storytelling is a part of every sneaker collaboration, it’s rare to see the level of outreach that UnheardOf just showed with their adidas Rivalry...
KoRn’s 30th Anniversary Celebration With adidas Originals Isn’t Over Yet
KoRn can’t quite be categorized in one genre. By cross-pollinating different sounds, tones, and textures, KoRn broke molds in rock to the point where the...
First Look At The CLOT x adidas Gazelle OG
CLOT was prolific during its time with the Swoosh, but even the brand’s staunchest supporters couldn’t have predicted the amount of product they’ve already unveiled...
The Voice Of The Fans Is Heard In Latest Collaboration By Bad Bunny, Leo Messi, and adidas Originals
Lionel Messi and Bad Bunny are among the most significant people of the 21st century, amassing the utmost in achievements while raising standards of excellence...
size? Earns Two Exclusive Campus 00s With Never-Before-Seen Branding
Hot off the heels of a Doctor Strange-centric capsule, size? and adidas Originals are keeping up the momentum. The duo are colliding on two luxe...
END. Clothing And adidas Go To The Laundromat For Next Collaboration
The folks over at END. Clothing are masters of storytelling through sneakers, often linking up the adidas to execute their creative vision. We’ve seen two...