Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Beyoncé And adidas Confirm Relationship With “IVY PARK NOIR” Collection
It seems like Beyoncé and adidas haven’t called it quits after all. Back in March, The Hollywood Reporter broke news that Beyoncé and adidas terminated...
Disney’s Create 100 Auction Features Unique Items From adidas, Virgil Abloh Securities, And Others
Disney is finally 100. To celebrate a century of creating magic, the Burbank, Calif. headquartered company has partnered with a number of creators to develop...
The Winged Dragon Of Ra Gets Its Own adidas Superstar Collaboration
In late September 2022, adidas announced a partnership with none other than Yu-Gi-Oh!, the beloved franchise created by Kazuki Takahashi. Over its first two releases,...
Wales Bonner Honors Jamaica With adidas “Land Of Wood And Water” Collection
A breakthrough collaboration of 2020, the Wales Bonner x adidas partnership continues into the Spring/Summer 2023 season. Prepped under the banner “Land of Wood and...
Kith Classics Kicks Off Summer 2023 With adidas Originals
The Kith Classics program has reimagined a handful of adidas Originals silhouettes over the last few years. Ahead of summer, the partners have revisited the...
atmos’ “Wild Wednesday” Program Brings Its adidas Adimatic Collabs Stateside
The team over at atmos is never not working. As spring continues moving forward, the Japanese institution has teamed up with adidas Originals for a...
size? Preps Two Exclusive adidas Mexicana Pairs For Cinco De Mayo
Over the last few decades, the size? Exclusives program has developed dozens of compelling products. Ahead of May 5th, the British retailer has teamed up...
END. Takes Inspiration From Bauhaus Movement For Next adidas Originals Collection
English retailer END. has just unveiled its Bauhaus-inspired adidas Originals collection. The unreleased lineup – which drops on Feb. 24 – includes three silhouettes from the...
Sean Wotherspoon Unveils The adidas Gazelle Hemp, Confirms Several Pairs
Since joining adidas in early 2020, Sean Wotherspoon has been on a mission to create eco-conscious footwear. All of his SUPEREARTH projects have featured non-virgin...