Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Reebok Announces Partnership With Grammy-nominated Artist Tobe Nwigwe
Reebok has officially announced a newfound partnership with Tobe Nwigwe, the Grammy-nominated artist that rose to mainstream fame in 2020 through his The Pandemic Project...
Old School Vector Tracksuits Inspired Reebok’s First Collaboration With Market
Reebok is closing out an important year with another experimental collaboration – this time tapping Mike Cherman’s Market label. Throughout its history, Reebok has been at...
Meet Adsum And Reebok Under The Mistletoe
Brooklyn’s Adsum is closing out a fruitful 2023 with another sneaker collaboration – this time reconnecting with Reebok. The relationship between both East Coast-based institutions...
Happy99 Reimagines The Reebok Instapump Fury Through The Lens Of ’90s Video Games
If you’ve spent time on social media over the past handful of years, it’s likely you’ve stumbled upon Happy99’s creations. What began as a side-project...
Reebok Taps Futureverse For First Foray Into The Metaverse
Reebok is looking to regain its glory days, slowly but surely. Following the signing of Shaquille O’Neal and Allen Iverson as head-honchos of Reebok Basketball,...
The Final Reebok x Eames Office Collection Releases On December 11th
And just like that, the industry-pushing partnership between Reebok and Eames Office comes to a close on December 11th. Since October 2021, the aforementioned duo...
JJJJound Revisits The Reebok Classic Nylon With A “Grey” Makeover
Montreal-based studio JJJJound is teaming up with Reebok on the Classic Nylon again. Unveiled via Instagram, the latest collaboration between everybody’s favorite image-board-turned-brand and the...
Dime’s Next Reebok Collection Reimagines The Club C Revenge
Montreal’s Dime has been busy. Over the last few years, the skate-obsessed cohort has lent its vision to a handful of projects, with the latest...
Fxxking Rabbits, atmos, And Reebok Celebrate The Legacy Of The Club C
Fxxking Rabbits and atmos are back it again, teaming up for a very special colorway of one of the most iconic Reebok silhouettes: the Club...