Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Dover Street Market Brings “Triple Black” To The New Balance 991v2
The vast majority of Dover Street Market collaborations follow the same simple formula; paint it black, improve materials, and jack up the price. That might...
atmos Reveals Bandana Themed New Balance 1000 Collaboration
While Joe Freshgoods and Aime Leon Dore kicked off the reign of the New Balance 1000, the silhouette has taken an extended sabbatical from collaborations...
The jjjjound adidas Superstar Collaboration Releases On February 20th
Updated February 13th, 2025: The jjjjound x adidas Superstar collection is now set to release on February 20th. Refamiliarize yourself with the black and cream...
UK’s Apron Records Gets A Nike Air Max 180 Collaboration
Steven Julien, head of and signee to Apron Records, is a man of many talents. On top of his dual role in music, he’s led...
Damian Lillard’s adidas Superstar “Dame Time” Releases On February 13th
Updated February 12th, 2025: The Damian Lillard x adidas Superstar “Dame Time” is set to release via Shoe Palace on February 13th, primarily through their Oakland...
Buzz Lightyear Blasts Off In The adidas Ozmillen
Pixar and adidas are making their way through Andy’s bedroom with grade school-exclusives inspired by iconic Toy Story characters. Following a “Jessie” Gazelle Indoor and...
The Joe Freshgoods x New Balance 992 “Aged Well” Releases February 21st
Updated February 10th, 2025: Joe Freshgoods’ “Aged Well” New Balance 992 is scheduled to release on February 21st via joefreshgoods.com and February 28th via New...
Jacquemus Is Bringing Back The Nike Moon Shoe
Nike has been scouring its archive for a potential competitor to the adidas Samba, with the Beaverton brand bringing back on-trend, slim models like the...
Serena Williams Crip-Walked At The Super Bowl Wearing A Ma Maniere x Converse And Nike’s New 24.7 Gear
Serena Williams made her Super Bowl debut last night as a special guest on Kendrick Lamar’s half-time show for LIX. While the brief appearance surprised...