Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Proenza Schouler Puffs Up The Vans Slip-On For First-Ever Collaboration
SoCal cool meets urban sophistication with the Proenza Schouler x Vans Slip-On. The NYC-based womenswear label’s first ever sneaker collaboration delivers three contemporary colorways, all...
The RTFKT x Nike Dunk Genesis “Void” Releases On June 13th
Nike’s strategy in expanding to Web3 began with the establishment of dotSWOOSH, a platform dedicated to the digital community. Beyond their own proprietary expeditions, they’ve...
Action Bronson x New Balance 1906R “Rosewater” Releases On May 31st
The Action Bronson x New Balance 1906R “Rosewater” is finally set to launch on May 31st, 2024 here (now sold out). It’s one of three...
HUF Reveals First Teaser Of The Nike Air Max 1
Updated May 31st, 2024: Huf has revealed a first teaser of the upcoming re-release of their Huf Nike Air Max 1 collaboration. Unveiled is a...
atmos Teases New Balance 580 “Wood Escape” Collaboration
It’s only been two years since we saw the emergence of the New Balance 580 in North America, already carrying a weighty history from its...
SBTG And ASICS Welcome The GEL-Kayano 14 To The Monsoon Patrol Collection
Among the first to chart his sort of career path, customs artist extraordinaire Mark Ong went from aftermarket alterations to sneakers created in concert with...
Asphaltgold And PUMA Continue Their Palermo Story With “Sedia”
Asphaltgold is following the release of their collaborative Puma Palermo “Scopa” with a new pair centered around the theme of Italian hospitality. While the duo’s...
Carhartt WIP and Converse Reunite On The One Star and Chuck Taylor All Star
Save for last year, Carhartt WIP has joined forces with Converse on an annual basis, beginning in 2017. Their collaborative history has chiefly centered around...
Footpatrol Connects Human Anatomy To The New Balance 1906R
New Balance and UK retailer Footpatrol have one of the most secure sneaker brand-retailer relationships you’ll find, having worked on myriad silhouettes since writing the...