Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Bodega And New Balance Release An NB1 998 Inspired By Mass Transit
The successful partnership between Bodega and New Balance is back with an NB1 998 design that pays homage to the city of Boston. Dubbed the...
First Look At The OFF WHITE x Air Jordan 1 “UNC”
The third known style of Virgil Abloh’s OFF WHITE x Air Jordan 1 gets a first look today. The “Dark Powder Blue” colorway dubbed the...
The 2Chainz x Versace “Chain Reaction” Releases On April 26th
2Chainz and Versace’s highly anticipated “Chain Reaction” collaboration is almost ready to touch down just in time for Spring. Cleverly taking advantage of the incredibly...
Tyler, The Creator And Converse To Release Golf Le Fleur “Mono” Collection
The burgeoning partnership between American footwear brand Converse and eccentric rap star Tyler, The Creator will reach another plateau as their collaborative Golf Le Fleur...
Kanye’s Twitter Rampage, AJ1 “Best Hand In The Game”, And More Of This Week’s Top Stories
Celebrities and collaborations were the name of the game this week in sneakers, as Kanye West premiered a ton of new Yeezys, from 350’s to...
atmos Adds Reflective EQT Detailing To Their adidas Collaboration
In honor of atmos Shibuya’s upcoming adidas-exclusive floor, the Tokyo-based retailer has teamed up with the brand for a special edition EQT model. Slated to...
MAC Teams Up With PUMA For Lipstick-Inspired Suedes
Puma continues its year-long celebration of the Suede’s 50th Anniversary, turning its attention to the female demographic with a collaboration with MAC Cosmetics. The two...
ACRONYM x Nike Vapormax In Black/Volt Releases On April 26th
Errolson Hugh’s unmistakable Vapormax Moc 2 collaboration is back in the news with updated release information. Dressed in Black/Volt, the second rendition of this tech-focused...
OFF WHITE x Nike Vapormax “White” To Release On Nike SNKRS Draw At 11:30 AM EDT
Tomorrow’s release of the OFF WHITE x Nike Vapormax dressed in white has been well documented with a number of images and detailed lists including...