Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Up There Looks To The Australian Bush For Their ASICS GEL-Terrain
For the third year in a row, Australia’s Up There has tag-teamed with ASICS to bring forth the familiar sights of the shop’s home base....
ASICS Hosts Paris Fashion Week Pop-Up Showcasing Upcoming Collaborations
Updated June 21st, 2024: The Up There x ASICS GEL-Terrain releases on Up There on June 22nd local time; a global release is TBD. Sneaker...
Ronnie Fieg Reveals His ASICS GEL-Kayano 12.1 Collaboration
Fresh off the heels of the launch of the GEL-Lyte III “Seoul”, the storied partnership between Kith founder Ronnie Fieg and athletic brand ASICS adds...
atmos Teases An Upcoming ASICS GT-2160 Collaboration
atmos’ strength as a collaborator is known by nearly every player in the footwear industry. The Tokyo imprint took to nearly half a dozen adidas...
Li Gong Brings Retrofuture Vibes To The 8ON8 x ASICS GEL-Kayano 14
Li Gong’s eponymous label, stylized as 8ON8, is linking with ASICS for a duet of sleek GEL-Kayano 14 collaborations that channel the Chinese-born designer’s vision...
Studio Nicholson Infuses Its Modular Aesthetic To The ASICS GEL-Quantum 360 VIII
ASICS Sportstyle’s meticulous selection of its collaborative partners has led to some outstanding work that goes under-the-radar. Given its debut project with London’s Studio Nicholson...
SBTG And ASICS Welcome The GEL-Kayano 14 To The Monsoon Patrol Collection
Updated June 7th, 2024: Initially expected to drop exclusively in Asia, stateside retailers have begun listing the SBTG x ASICS GEL-Kayano 14 for a June...
Kiko Kostadinov x ASICS GEL-Quantum Zientzia Releasing In Black And Gold
The partnership between Kiko Kostadinov and ASICS has unquestionably been one of the most significant drivers of the ongoing “gorpcore” trend. It’s already produced some...
Ronnie Fieg’s KITH x ASICS GEL-LYTE III “Seoul” Drops May 31st
Updated May 23rd, 2024: Following a teaser earlier this month, Ronnie Fieg’s KITH x ASICS GEL-LYTE III “Seoul” is confirmed to release on May 31st,...