Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Undefeated x Nike Zoom Spiridon Revealed
The Nike Air Zoom Spiridon is poised to have its moment in the limelight. This Holiday, the Swoosh is confirmed to bring back the original...
Unreleased Travis Scott Jordan Collaboration Samples On Display At ComplexCon
The one and only La Flame continues to be the strongest needle-mover in the Nike, Inc. roster of creative partners, which is why all eyes...
Upcycle Queen Nicole McLaughlin Sweeps The Factory Floor With The PUMA Suede
Nicole McLaughlin once upcycled used tennis balls into a pair of gloves. Therefore, making shoes out of discarded fabric is easy work for Instagram’s sustainable...
The adidas Superstar “Superfingers” Puts On Shell-Gloves In This Collaboration With AVAVAV
Florence-based fashion brand AVAVAV is no stranger to viral moments, consistently headlining runway shows through elaborate concepts, surprise brand activations, and footwear and apparel that’s...
SNS Really Needed Gore-Tex For Their Salomon XT-6 Collaboration
sneakersnstuff is very clear about their upcoming Salomon XT-6 collab; it’s geared for “sh*tty weather.” While gorpcore trends run rampant globally, the Swedish brand has...
Jaden Smith Goes “Up In The Clouds” With Next New Balance Collaboration
Jaden Smith is releasing his next New Balance collaboration on November 15th; an “Up In The Clouds” pack comprised of two MSFTSrep 0.01 colorways. In...
New Balance Taps GANNI To Introduce The Fresh Foam Trainer
On top of its increasing foothold in the lifestyle space, New Balance remains acutely focused on the performance aspect, highlighted by its continued push around...
Doublet’s ASICS GEL-Kayano 20 Reuses Old Shoeboxes
The ASICS GEL-Kayano 20 collaborations keep on coming. Following projects by KENZO, Bodega, and HAL Studios, Japanese fashion label Doublet is next in line for...
Noah And PUMA Just Launched A Suede Mid And More
New York streetwear brand Noah and PUMA have reprised their collaborative relationship with another sneaker and apparel collection. The Mulberry Street fixture’s FW24 PUMA capsule...