Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Union Launches Microsite For Upcoming Air Jordan 1 Collaboration
The following statement was released today by Chris Gibbs, founder of Union LA, in regards to anticipation for his upcoming Air Jordan 1 collaboration: …...
Kith Unveils Upcoming New Balance 992 And 991v2 Collaborations
New Balance’s “Made In” collaborations for 2025 are coming in hot and heavy. Joining notables like Joe Freshgoods’ “Aged Well” New Balance 992 and new...
The Salehe Bembury x New Balance 1500 “Growth Be The Tree” Is Available Now
Updated February 6th, 2025: The Salehe Bembury x New Balance 1500 “Growth Be A Tree” is available now on beaspunge.com for $275. Original article published January...
Tobe Nwigwe Reimagines The Reebok Preseason 94 As The Chukwu OTU
Multi-hyphenate Tobe Nwigwe has, in his own words, has created his own “efficient engine” in the past several years, churning out music and film work...
Teddy Santis Teases New Balance 992 Collaboration And More
The evidence is right in front of us; New Balance has big plans for the 992 in 2025. Joe Freshgoods is releasing a highly-anticipated “Aged...
Travis Kelce Laces The Nigel Sylvester x Air Jordan 4 “Brick By Brick” For Super Bowl LIX Opening Day
Sports fans are focused on two things right now: the fallout of the mega-blockbuster Luka Doncic/Anthony Davis trade, and Super Bowl LIX. It’s the Eagles...
Brain Dead Reimagines The adidas Forest Hills With Hairy Suede
The newfound partnership between adidas and Brain Dead continues to bear fruit. The Los Angeles streetwear brand is poised to release an exploratory three-way collab...
Dohee Kim Of XLIM Reveals New Balance 509 In Hairy Suedes
After a relatively quiet debut in late 2024, the New Balance 509 is ready to enter the techy dad-shoe arena. The silhouette is fresh on...
Brain Dead And Dover Street Market Hit The Lanes With The adidas Bowling
A year ago, Brain Dead officially kicked off their partnership with adidas Originals with an out-of-left-field collaboration on the adidas Bowling. That white pair was...