Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Russell Westbrook x Champs Sports: Jordan Brand “Game Starts Here”
Russell Westbrook is among the NBA’s truly elite talents; just ask Kevin Durant how much of an impact he makes. That’s why Jordan Brand chose...
Best Hip-Hop Inspired Sneakers of All-Time @ Complex
Sneakerheadism and hip-hop culture go hand in hand, from their shared basketball influences to the love of beats and rhymes. In recent years, almost as...
Gabriel Dishaw ‘(Not So) New Shoes’ Exhibition
If you’re a loyal reader to SN, then you may be familiar with the work of Gabriel Dishaw. The junk artist recycles electronic parts and...
Celebrity Feet – Hot 97 Summer Jam
New York’s Hot 97 Radio Station put on their annual Summer Jam concert last night at Giant’s Stadium in East Rutherford, New Jersey last night...