Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Concepts And ASICS Once Again Nod To The Boston Tea Party With The GEL-LYTE V “Libertea”
Around 850 years ago, a group of Colonists destroyed an entire British tea shipment at the Boston Harbor, an act of rebellion that would henceforth...
Kiko Kostadinov Reveals Upcoming ASICS NOVALIS Sneaker
Back in May, Kiko Kostadinov and ASICS announced that they would be taking their partnership a step further with “NOVALIS,” a collaborative luxury line that...
Where To Buy The Dime x ASICS GT-2160
It’s only been a little over a month since they released their adidas Superstars, and yet Dime is already moving on, teaming up with ASICS...
The KITH For ASICS “Vintage Tech 2023” Pack Adds Summer Colors To The GEL-Kayano 14 And GEL-1130
Following several collaborative sneakers with the likes of New Balance and adidas, Ronnie Fieg’s KITH is now once again reprising its partnership with ASICS. For...
ballaholic And ASICS Hit The Hardwood In The GEL-LYTE III “Ball On Journey”
As its namesake clearly suggests, ballaholic was born from a love of streetball. And both by way of apparel as well as their on-going collaboration...
The HAL Studios x ASICS GEL-1130 MK III “Glacier” Marks The End Of A Trilogy
UPDATE 8/18/2023: The HAL Studios x ASICS GEL-1130 MK III “Glacier” is expected to hit select retailers on Aug. 25th. – Back in 2022, HAL...
Kiko Kostadinov And ASICS To Debut High-End Apparel Line At Paris Fashion Week
In the world of sneakers, no two names are quite as close as Kiko Kostadinov and ASICS. Since graduating from the esteemed Central Saint Martins,...
Ronnie Fieg Teams Up With The Frank Lloyd Wright Foundation For Celebratory New Balance 998 “Broadacre City”
As March was coming to a close, SHOES MASTER previewed Ronnie Fieg‘s next collaborative endeavor: a set of New Balance 998s. And after a couple...
HAL STUDIOS’ ASICS GEL-1130 MK II “Forest” Releases Globally On April 18
HAL STUDIOS is the brainchild of Matthew Thomas and John Bouquet. Last year, the Australian creative agency released two compelling pairs of the ASICS GEL-1130...