Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
UNDERCOVER’s Nike Moc Flow Gets A Stealthy “Black” Makeover
Fresh off unveiling a springtime capsule with Supreme, Jun Takahashi’s UNDERCOVER has recently teased another Nike Moc Flow collaboration. Unlike past iterations of the outdoorsy...
Stüssy’s Converse Chuck 70 “Fossil” Releases On March 30
Stüssy and Converse aren’t strangers to one another. To welcome spring, both institutions have teamed up once again for a “Fossil” take on the Chuck...
Joe Freshgoods Introduces His Own Camo Print Via The New Balance “Beneath the Surface” Pack
This article was originally published on March 20th and has been updated on April 18th. Raffles for the entire Joe Freshgoods x New Balance “Beneath...
The Gucci Continuum Collection Covers Vans Classics In Archival, Repurposed Patterns
Ahead of Spring 2023, Gucci has unveiled a number of special collaborations with sportswear institutions. The latest arrives in the form of an archival capsule...
South Korea’s Matin Kim Gives The ASICS GEL-SONOMA 15-50 Makeovers Inspired By Nature
ASICS has been delivering high-quality performance footwear for decades. Over that same timeframe, the Japanese brand has broken into the style space, having models like...
PUMA Visits Bikini Bottom With SpongeBob SquarePants Collection Releasing March 17
Over the last handful of years, PUMA has collaborated with a number of iconic pop culture brands. Ahead of spring, the German sportswear brand unveiled...
Noah’s Made In Japan PUMA Clyde Capsule Releases March 16
Since 2015, Noah has been consistently producing refined menswear for those eager for a little more than just graphic t-shirts. Along the way, Brendon Babenzien...
CORTEIZ Unveils More Nike Air Max 95 Colorways In “RULES THE WORLD” Campaign Video
CORTEIZ has been buzzing for a number of years, but its Nike Air Max 95 has gotten global attention. A release date for the collaboration...
Where To Buy The AMBUSH x Nike Air Force 1 Low In “Black” And “Phantom”
First teased in late September 2022, the Nike Air Force 1 Low in “Black” and “Phantom” by AMBUSH finally releases tomorrow, Feb. 28. Priced at...