Jayson Tatum
Jayson Tatum is the newest member of the Jordan Brand signature family, launching the Jordan Tatum 1 in the Spring of 2023. The four-time All-Star and Boston Celtics superstar has cemented himself as one of the best young talents in the NBA, leading the Celtics to the NBA Finals in 2022.
Boasting the brand’s lightest on-court tooling, Tatum’s Zoom assisted signature silhouette remains grounded in a number of personally connected colorways and storytelling opportunities. For more on Tatum and his debut shoe, check out the stories below.
Jayson Tatum
The Jordan Tatum 4 Shines In “Pure Platinum”
Everyone back to your corners. The news of Steph Curry signing to Li-Ning means that sneaker partisans across the globe will have to toss the...
This Jordan Tatum 4 Is Already Ready For Summer Vacation
For a time, it seemed like Jayson Tatum might not be able to lace up his latest Jordan signature shoe in an NBA game, the...
Jayson Tatum Heads Back To Durham With The Jordan Tatum 4 “Duke”
On top of receiving top-tier treatment from its sneaker sponsor in Nike, Duke University is tied with Kentucky for the most active signature athletes in...
The Jordan Tatum 4 “Pinksicle” Drops December 12th
The question of how to market footwear for injured athletes is a question many sneakermen are asking at the moment from Tyrese Haliburton and the...
Jayson Tatum’s Jordan “Welcome To St. Louis” Pack Releases On November 12th
Jayson Tatum can’t market his latest signature model on the court due to his achilles injury, but Jordan Brand’s ongoing Tatum pack series doesn’t necessarily...
Jayson Tatum Says “Welcome To St. Louis” With A Limited Jordan Pack
Jayson Tatum might not be available to start the season, but the 6x All-Star and former NBA champ is still getting the spotlight he deserves...
The Jordan Tatum 4 Matches Boston Celtics Uniforms In “Green Glow”
The “team colorway” is essential when it comes to signature sneakers — but you don’t need to tell Jayson Tatum. All of the Boston Celtics...
The Jordan Tatum 4 Takes On A “Bloodline” Colorway
To the delight of Boston Celtics fans, Jayson Tatum is already back on the court just four months removed from a devastating achilles injury suffered...
Jayson Tatum Hits “Cloud 0” On The Jordan Tatum 3
Jayson Tatum is due to miss most if not all of the 2025-26 season, but that doesn’t mean the NBA will be void of his...