Jayson Tatum

Jayson Tatum is the newest member of the Jordan Brand signature family, launching the Jordan Tatum 1 in the Spring of 2023. The four-time All-Star and Boston Celtics superstar has cemented himself as one of the best young talents in the NBA, leading the Celtics to the NBA Finals in 2022.

Boasting the brand’s lightest on-court tooling, Tatum’s Zoom assisted signature silhouette remains grounded in a number of personally connected colorways and storytelling opportunities. For more on Tatum and his debut shoe, check out the stories below.

Jayson Tatum

The University of Michigan Coats Its Jordan Tatum 1 PE With Denim Accents

Throughout the past few months, Jayson Tatum and Jordan Brand have been gifting Jumpman-sponsored programs with camouflage-style Player Exclusives of the Jordan Tatum 1 for...

By Jared Ebanks November 20, 2023

Jayson Tatum May Be A Blue Devil, But These Jordan Tatum 1 PEs Are Ready For The Hurricanes

In the midst of a four-game win streak,  and the Celtics are sitting comfortably in first place within the Eastern Conference. Energized by the lightest...

By Jared Ebanks November 16, 2023

Jayson Tatum Debuts The Jordan Tatum 1 “Snow Cone” PE

Alongside senior Jordan Brand designer Kelsey Amy, Jayson Tatum has maintained one of the best Player Exclusive lineups amidst the NBA’s current crop of both...

By Jared Ebanks November 9, 2023

Ranking The Debut Signature Shoes For The 2023-2024 NBA Season

The signature basketball ecosystem is in the midst of a changing of the guard. LeBron James, Kevin Durant and Stephen Curry; all once in the...

By Jared Ebanks October 24, 2023

A Bleached Tie-Dye Consumes The Latest Jordan Tatum 1

Jayson Tatum has brought a personal touch to a number of the colorways of his first signature silhouette with Jordan Brand. From dressing the low-top...

By Jared Ebanks October 20, 2023

The Jordan Tatum 1 “Wave Runner” Releases On October 20th

Each summer, Jayson Tatum can almost certainly be found with his son Deuce surrounded by a body of water. Whether it’s crashing through ocean waves...

By Jared Ebanks October 10, 2023

The Jordan Tatum 1 “Home Team” Releases On September 8th

Despite a largely negative first impression, the Jordan Tatum 1 debuted to relatively positive fanfare. And it’s likely opinions will remain high heading into the...

By Michael Le August 23, 2023

Jayson Tatum’s Tunnel Fits Appear In The Jordan Tatum 1 “Denim”

The second batch of colorways for the Jordan Tatum 1 all share a similar connection, exploring the Celtics superstar’s off-the-court personality. Following a look at...

By Jared Ebanks July 29, 2023

The Jordan Tatum 1 Takes On A “Pure Money” Look

Jayson Tatum fell short of his goal for the 2022-23 NBA season, but he’s risen above all expectations with his Jordan Tatum 1 signature silhouette....

By Jovani Hernandez July 19, 2023