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Jayson Tatum Debuts The Jordan Tatum 1 “Snow Cone” PE

Inspired by he and his son's favorite summer snack.

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Alongside senior Jordan Brand designer Kelsey Amy, Jayson Tatum has maintained one of the best Player Exclusive lineups amidst the NBA’s current crop of both signature athletes and endorsers. From his Ford Mustang Air Jordan 14s to an expansive range of personally detailed efforts cast across the Jordan game shoe and his first signature silhouette, Tatum recently revealed a snow cone-inspired take of his latest Jordan Tatum 1 PE.

Remaining ingrained in Tatum’s off-court habits and personal appreciation, the light blue silhouette draws inspiration from the icy treat that’s become a summer favorite between Tatum and his son Deuce. From the rubber sole unit to the leather heel counter and tongue to the engineered mesh that coats nearly the entirety of the forefoot, the low-top trim is cast almost exclusively in a single faint baby blue hue that concentrates in a more vibrant fashion along the spine and presiding pull tab. Complimented with crisp white laces and an embroidered Jumpman logo, a multi-color gradient ensues along the upper overlays and the trim of the porous outsole underfoot in connection to the various flavors of syrup that are poured atop the cone of shaved ice. What’s more the medial tongue’s Deuce logo and the heel’s snow cone insignia are imbued with the same collection of titular shades.

While the Jordan Tatum 1 “Snow Cone” won’t see a broader release, keep an eye out for the Player Exclusive in future games featuring Tatum and the Boston Celtics. In the meantime, the pair can be seen ahead in detailed imagery.

For more on-court toolings, the KD 4 “Nerf” is set to return sometime in 2024.

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