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Jordan Brand Announces Bin 23 Collection

March 8, 2010 BY / 0

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In case you’ve come across the chocolate Air Jordan 2’s and have no idea what’s the concept behind them, mystery is now solved. Jordan Brand announces the introduction for a complete Bin 23 Collection. Using the most relevant line in footwear history, the capsule provokes nostalgia behind the growth and building of the Air Jordan empire. Each pair, obviously starting with the Air Jordan 2 Premio, shows the evolution of the brand, giving is more sense of sophistication, mastery and history. The official press release from JB explains,

Jordan is proud to announce the introduction of the Bin 23 collection. Bin 23 is a remarkable collection of Air Jordans I-XX3. When the time is right, select shoes from history’s most revered line of footwear will appear in exceptional releases conceived for the true connoisseur. This is where experimental and imagined Air Jordan designs, now aged to perfection, finally spring to life. In essence, Bin 23 holds lost stories, resurrected by passion, that are finally ready to be whispered again. Each pair is a treasure, worthy of greatness.

The first offering in the Bin 23 collection is the Air Jordan Retro 2 Premio. The Air Jordan 2 Retro Premio pays tribute to the exquisite craftsmanship and refined style of the original Air Jordan II, utilizing a rich, supple chocolate brown leather and exquisite attention to detail in a fitting homage to the original Air Jordan II’s legacy. The Air Jordan Retro 2 Premio, and all other offerings in the Bin 23 collection, carry the Bin 23 seal, are individually numbered and available in very limited quantities.

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