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In case you’ve come across the chocolate Air Jordan 2′s and have no idea what’s the concept behind them, mystery is now solved. Jordan Brand announces the introduction for a complete Bin 23 Collection. Using the most relevant line in footwear history, the capsule provokes nostalgia behind the growth and building of the Air Jordan empire. Each pair, obviously starting with the Air Jordan 2 Premio, shows the evolution of the brand, giving is more sense of sophistication, mastery and history. The official press release from JB explains,
Jordan is proud to announce the introduction of the Bin 23 collection. Bin 23 is a remarkable collection of Air Jordans I-XX3. When the time is right, select shoes from history’s most revered line of footwear will appear in exceptional releases conceived for the true connoisseur. This is where experimental and imagined Air Jordan designs, now aged to perfection, finally spring to life. In essence, Bin 23 holds lost stories, resurrected by passion, that are finally ready to be whispered again. Each pair is a treasure, worthy of greatness.
The first offering in the Bin 23 collection is the Air Jordan Retro 2 Premio. The Air Jordan 2 Retro Premio pays tribute to the exquisite craftsmanship and refined style of the original Air Jordan II, utilizing a rich, supple chocolate brown leather and exquisite attention to detail in a fitting homage to the original Air Jordan II’s legacy. The Air Jordan Retro 2 Premio, and all other offerings in the Bin 23 collection, carry the Bin 23 seal, are individually numbered and available in very limited quantities.
32 Responses to “Jordan Brand Announces Bin 23 Collection”
March 8th, 2010 at 7:51 pm
to all who said that these were wack pshhhhhhhhhhhhhhhhhhh
March 8th, 2010 at 8:08 pm
these would be nice for like a some one who works in an office and has to wear nicer clothes
March 8th, 2010 at 8:10 pm
No, these look like the Staple Airwalks they tried pushing at Payless. Gross.
March 8th, 2010 at 8:11 pm
Such a thing of beauty!!
March 8th, 2010 at 8:12 pm
I want to see the other ones
March 8th, 2010 at 8:12 pm
YEAH. I DONT SEE HOW ANYONE CAN HATE ON THESE. AROUND THE SAME PRICE AS SPACEJAMS, BETTER QUALITY, BROKE BUMMz WILL STILL B ROCKKIN FUSION’z LoL
March 8th, 2010 at 8:14 pm
JB knows what to do to keep us on our toes great idea
March 8th, 2010 at 8:24 pm
so yea…mickey…they are wack
March 8th, 2010 at 8:27 pm
jb needs to stop being jewish with the quite cuz 160 for the retros is mad money already and they are made worse then a pair of skechers.
March 8th, 2010 at 8:30 pm
i don’t understand how you could LIKE these!!! this is just a bunch off bulls#it they’re trying to make money off of. and by saying these are higher quality they’re saying the other products they put out there are lower, s#itty quality.
March 8th, 2010 at 8:56 pm
what does chocolate have to do with the air jordan’s career or his shoe legacy.
March 8th, 2010 at 9:05 pm
too bad the concept for these 2′s are ugly…. heres to jb hopefully making at least one of the 23 a good looking shoe. A man can dream.
March 8th, 2010 at 9:43 pm
they not that bad might copp em
March 8th, 2010 at 9:46 pm
These are a great example of an idea that has gone terribly wrong. JB just replaces ugly design with “exquisite materials” and use other adjectives to make the statement “overpriced piece of shit” sound fancy.
March 8th, 2010 at 9:47 pm
More gimicks this year from Nike/JB. BIN- Buy It Now, Jordan says:”It’s not about how many feet I have, it’s about how many pairs of Air Jordan’s I have.” -Jay Leno Show
March 8th, 2010 at 9:55 pm
to fresh do def u dumbass get on your shoe game son its not chocalate if you a true jordan fan u know how jordan appreciates a good cigar and thats one of his things bin 23 is for those cigars dumbass u obviously dont know nothing about the dude
March 8th, 2010 at 9:58 pm
this is just another bs idea so they can have a reason to charge us more for the same shoe we have paid a cheaper price for in the past. i dont care what it means those 2′s get two thumbs down!
March 8th, 2010 at 10:55 pm
no “connoisseur” of anything is told by a brand what they should identify as valuable. this is rich cats lining their pockets with easy money from dumb kids. its a recession boys, if you are gonna keep dropping quality, start dropping prices. im above it all though, i just bought the eggplant foams.
March 8th, 2010 at 11:03 pm
you guys n your damn conspiracy theories they sell shoes so in turn all they wanna do is make money assholes. either you like the shoe or not if not dont buy it make it easier for me
March 9th, 2010 at 12:49 am
Hopefully they are not all shit brown and ugly like this one!
March 9th, 2010 at 12:57 am
These are perfect for UPS delivery guys.
March 9th, 2010 at 5:50 am
I’m feeling the idea, not too crazy about the II’s, but I’m more interested in how the other jordans will look like especially the xi’s and xx3′s
. I also love that they will be premier so that means I won’t be dissapointed in the quality.
March 9th, 2010 at 6:01 am
Why they make sneakers by chocolate leather?
Doesnt make any sense. I will get a pair of business shoes instead.
JB should re-retro OG colourway by OG materials with NIKE loge.
Thats what we want.
March 9th, 2010 at 8:49 am
I’m with hellrazah keep on hating.. Makes it easier for me to cop.. You can’t make any of you people happy. JB keeps trying to do new things and all people do is bash them. why.. CUZ YOUR BROKE MF’s. otherwise you would just cop and shut the F up. seriously these aren’t the best but i can see these getting rocked with some jeans and looking fresh.. Monsta?
March 9th, 2010 at 9:11 am
nike ACGs
March 9th, 2010 at 9:18 am
so there might be another I-XX3 what looks just like this???
March 9th, 2010 at 1:46 pm
a thing of beauty these are the best jordans i have seen in a longgggggg time
March 9th, 2010 at 11:56 pm
sounds good JB! you failed on the II though. I am hoping to see some nice “BIN 23″ releases
April 14th, 2010 at 2:33 pm
people are missing the point im a collector of jordans and these are for collection. im going to got them all because these will be worth saving
September 5th, 2010 at 3:46 pm
HaHaHa thats so true. Only broke niggas go hard for wack ass fusions
September 23rd, 2010 at 2:48 pm
yall are just jelly why dont you stop bitchin and go make some more money
July 25th, 2011 at 1:02 am
you just broke bitch