Jordan Brand Athletes & Designers Discuss ‘The Inspiration’
“This brand stands for ‘Flight’. Quick, Air, and Explosive are three expressions of flight.”
In conjunction with the unveiling the Jordan Fly Wade 2, Jordan Melo M8, and Jordan CP3.V, Jordan Brand athletes Dwyane Wade, Carmelo Anthony, and Chris Paul as well as JB Designers Tom Luedecke, Andre Doxey, Justin Taylor, and Mark Smith discussed the design inspiration and concept behind each of the three new signature shoes. You’ll quickly understand that in addition to creating aesthetically advanced sneakers, Jordan Brand focuses heavily on the performance attributes to each sneaker. Dwyane Wade relies on ‘Air’ for flight, which is why the lightweight Lunar and Hyperfuse technology is the focal point of the Fly Wade 2. CP3′s game hinges on ‘Quick’, which is emphasized by Podulon, the dual-foam underfoot technology. Carmelo is fueled by ‘Explosive’, which is directly powered by the forefoot Zoom, heel Max Air package. Continue reading for the full video to get an in-depth feel of ‘The Inspiration’ behind the new Jordan Brand signature models.
IMHO, the problem with the new jb designs is that they lack soul. unlike back in the day when tinker designed the game shoe, he always had a concept/inspiration behind it that connected to the personality of mj. today, jb designers seem to be using the tech (the tech used isn't even new or cutting edge since parent brand nike already have products using it) as the concept and simply injecting some personal "info/references" of the athlete as a detail on the shoe just so that it can be said that the shoe was/is designed for/inspired by the particular player. from the look of these designs and what the designers themselves actually explained about the products, there doesn't seem to be any real "design inspiration" that is connected to the personality of the 3 athlete/endorsers and that is why to me, they look generic. but maybe therein lies the difficulty of having a "signature shoe" under the umbrella of another athlete's signature shoe line.
If you guys actually watch the video, you will see that not once do they talk about how they focused on making the shoes look nice Priority of these shoes is PERFORMANCE... d-wade, melo and cp3 aren't playing ball to look pretty, they're out to win so get that in your damn heads
This is true but at the same time the whole purpose for promoting this line is so that the public will want to buy them. Performance is primary on the court and for these three who an buy whatever shoe they want but for the consumer it's the appearance which prompts us to spend our hard earned money on these shoes. We could always look elsewhere for cheaper shoes which have great performance features.
"The Inspiration" was found by Tom Luedecke when his dog took a dump in his backyard. These kix look like pure crap, y did JB keep us waiting days 2 reveal this pile of s**t
i know most people think these are cheep but all of these seem really well made to me, especially like the design on the cp3s.
i find it hard to believe that this is the best they could come up with. the wade looks just like the first fly wade, and it looks like a ripoff of a li ning. the melo looks like cheap. and the cp3 is unbelievably generic. This is JORDAN, it's supposed to be the greatest footwear design in the world. And these are 3 of the greatest players in the game. I don't get why this isn't working. These shouldn't be boring, team shoe-looking, future-clearance rack specials. These should be signature shoes that all feel different, that all have personality and style. I know performance is important, but try that argument with Tinker. He made it work. This is a fail.