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Air Jordan XI + IV ‘Bred’ – Increased Prices For Holiday 2012

May 8, 2012 BY / 338

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One of the most stirring topics of 2011 was our report on Nike’s plans to increase prices ‘across the board’, measures that were immediately put into place once we welcomed the New Year. Some of Nike’s heritage models like the Air Force 1 and Air Max 95 were bumped up a few bucks, while higher-end shoes like the LeBron 9 raised itself to $170 and eventually $250 with the Elite. This tidbit of information from TSG shows that Jordan Brand will take part in yet another increase, as the upcoming Holiday releases of the Air Jordan IV ‘Bred’ (November/Black Friday) and Air Jordan XI ‘Bred’ (December) will see significant leaps in price. The baseline MSRP of Retro Jordans have reached an astounding $160 already, but the Bred IV will eclipse that mark by $20 to the $180 mark, while the Air Jordan XI ‘Bred’ will occupy the same jump from the $180 MSRP of 2011’s Concords to $200 flat. Is the slow but steady increase of Nike’s prices on its products just a way to stay consistent with inflation and rising costs of pretty much everything from oil to bubble gum, or is this a way to capitalize on the global popularity of sneakers?

UPDATE: Jordan Brand has informed us that the Air Jordan XI will retail at $185 and the Air Jordan IV at $160. Read more about it here.


Add’l photos: Kixclusive

Filed under: Air Jordans Upcoming Sneakers

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338 comments
Steadygeddinit
Steadygeddinit

Yo they need to stop dis yo ..not saying jb is dieing but shit like this is gonna make jb die ....it's dieing slowly Smh all these fake ass sneakerheads and campers fukin dis shit up ...now nike are removing Jordan's from there online store which means longer lines 4 Jordan's 2 and I ain't even a camper so I don't know what I'm going to do like shit b..what the fuck is happening yo I can't even get som js for ma youngen dis shits really messed up I'm tired of this shit.

bkzfinest71896
bkzfinest71896

Son nike and jordan brand is wildin first nobody couldnt get any concords because of the hype but the price going up for shit quality shoes i should go pay these niggas ah visit

eric
eric

Well aint no damn way Im paying that for the low quality Jordans they been putting out...Ima jus stick wit the retro 9s for the holiday cus this price increase jus made my decision a whole lot easier and maybe I can cop a couple more pairs of air max 95

E-Double-E
E-Double-E

If everybody doesn't buy them, they'll have to put them on sale like the Jordan 2012's lol!

M3B
M3B

RIDICULOUS!!! This will be my last year for J's.. If im goin to pay that much the quality better be worth it! Nevertheless, The Bred 11's are my favorite shoe and i missed out on the package cuz i was deployed so this isnt a bad way to finish my 'retro" colection.. But this is outrageous to say te least.. smh

@r3dnax3la
@r3dnax3la

Why are people complaining about a $20 price increase on something they were already going to spend $160-180 on? If you have $160, you have to have $20 lying around somewhere...

3monte3
3monte3

nigga tht my rent money

Derick23
Derick23

Thanks to all the resellers. Nike saw that people are willing to pay more than retail price so this is what happens. Fuck resellers!!!

VLLLLL
VLLLLL

What sucks is that even if people boycott these and stop buying them as some people here have suggested, eBay resellers will still buy all of them up and Nike will still make $$$.

nardo
nardo

Well, I need to put some more cash away. Like everyone else thats complaining, I don't like the price increase either. But what that will do is stop all these cats that are not true sneakerheads from getting them and more of an opportunity for me. I want them both and I will get them both. Just sayin people!

aaronsmarter
aaronsmarter

This is why y'all shoulda bought them Bobcats tickets. Better hope they win the lotto this offseason, Mike needs a new jet, and they're killing his profit.

BubbaBomb
BubbaBomb

Instead of increasing the price Nike/JB should produce a couple 1000 more of each of these so people that actualy want to buy them can get them in the stores and not off some eBay resellers. That puts the profit in Nike's/JB's pocket and would kill the reseller market. Basic economics, right ?? But rarity = hype = profit so guess that's out of the question.

mikey tommy
mikey tommy

2012 - $200 BRED 11's 2013 - $220 Aqua 2014 - $250 Green Bean 2015 - $275 Carmines 2016 - $300 Space Jams

bdogg
bdogg

not thrilled with the price hike but it will kill the reseller..with an iv at 180 we better get nike air back and a $200 xi we better get patent leather quality as in 1996 style but i will get both!

getbig828
getbig828

this i just dumb its getting rediculouse from the rsvp to the reselling the crazy prices its getting to the point wear im thinking of bowing out of the sneaker game not to sound like im bitching over 20 bucks but enough is enough

_idgaf22
_idgaf22

Nah see Jordan Brand is getting crazy now. But you know what, people will still buy em. Which is sad. Than people complain about bad quality & higher prices. Stop buying them & maybe it won't continue. It's getting out of hand.

QuickCop
QuickCop

Omg Why do they do shit like this man

Singh
Singh

what? did you think they were only going to let resellers rape us?

Jerronimo
Jerronimo

1 word... RAPE! How can you charge more for a lesser quality product? uhhh..cus people will STILL buy them. HYPE kills... I already got the previous releases of both of these so I will pass. JB is killing an already broken economy. Why raise the price on the kids shoes? That is some BS...makes me sick!

LOVEmyJordans
LOVEmyJordans

They can raise the price to 250 and people would still get them like hypebeast that called these the red, and black space jams

@Pro1Guru
@Pro1Guru

Get Nike the FUCK outta here.

Ed u
Ed u

I'm with you... I think i'm done being a sneakerhead

dsaas
dsaas

I agree, but your spelling and grammar are also quite "rediculouse".

airsj
airsj

i just hope they dont raise the price for gs sizes , well i dont need da breed 11s already got em ,but plz dont raise kids prices!

beedub77
beedub77

I'm in! Let's stand togeather and all not get these!!!!!!!!!!!! Who's with me???????????????

wsjones1981
wsjones1981

Crazy, yes; BUT sadly as long as everyone continues paying these outrageous prices, Nike will continue doing it. The only way to make this stop is we, the people most group together & stop buying, until this happens, Nike will continue w/ these price increases!

sole1
sole1

Sneakers are a better investment than most stocks these days. Open your eyes or go back to school and learn. If demand is high and supply is low you can charge what you want. I buy as many pairs of Jordans as possible and hold on to them. If you can make 100%-200% return on investment in a year it is a no brainer. The sneaker game has changed and is changing, there was an article on cnn highlighting Jordans as a new form of investing. Wake up you simple minded f@cks.

JeRz
JeRz

Agreed..the powers that be at Nike aren't oblivious to how much money people are spending on kicks so this is no surprised..the reality of it is that the people doing the most complaining will still be the first ones on line to cop...it all boils down to whether you buy em or not because those ***holes are not gonna lower their prices

BasedGod
BasedGod

Its crazy. Just imagine how much the resellers will sell them for.

Lurker111
Lurker111

Exactly, because they can. Until the consumer wises up and demands better Nike will only continue their greedy grab of the ever trending shoe market. Its ironic because most Americans complain about the quality of overseas products...which all of Nike's products are made in other countries...but feel okay shelling out $$$ for Nike's continually crappier products. Wise up kids...STOP BUYING NIKE'S $H!TTY PRODUCTS.

Bryan
Bryan

damn lucky i missed the cdp version and i need to get these only pair I'm messing =/

Tim
Tim

Yeah was really hoping 2 grab the blkcement 4s but now i think im skippin for oly 7s

luikang
luikang

I said i was gonna quit the shoe game soon anyway, this just SOLIDIFIED it... guess i'll just be rocking strictly trainers, dunks, frees, huaraches, and other inexpensive-but-dope nikes....

Solemuchheat
Solemuchheat

Nah chill "Black and red concords" lmao.

beedub77
beedub77

That's funny I remember that!

dAVE
dAVE

i rather wait for the bred 13s anyway. they come out february.

Screw Nike
Screw Nike

We should not buy these cheaply made products for $200! That's crazy. We should protest.

FU CK NIKE
FU CK NIKE

FUCK NIKE. Making us pay more for shitty quality. They're staring to piss me off more than resellers

No more
No more

everyone talking sh** is still going to buy them. i honestly dont want them anymore. its too much and i am standing now.

OKC
OKC

SMFH IM SAYIN! that is rent, insurance bills PERIOD!! =(

donadamsky
donadamsky

180 for 4's? i might have to pass, doubt the quality will be worth 180 anyways

aljosa
aljosa

i like the 4s better any ways the material gets worse n da price gets higher dats why i dont buy js any more atleast wen nike increases prices dey give elite materials instead of trash

BasedGod
BasedGod

Disgusting move by JB. Why charge more for weaker quality? Makes no sense. Thanks to the hypebeasts.

Michael Jordan
Michael Jordan

How do you guys like the price raise!!! pretty genious of me!!! haha stay making that bank!!!

PedoBear
PedoBear

Its crazy. Just imagine how much the resellers will sell them for. IM DONE WITH NIKE.

AirAdams
AirAdams

Yes forreal. the 11's will be like 220 total plus tax and everything the 4's 200 the pack coming out later the 6 and 7 will add up 370 the fuck

Juelz Santana
Juelz Santana

im glad. the last thing we need is more bums buying our sneakers for rich people

ToneyCosmos
ToneyCosmos

all the way the fuhck outta here yo...

Sek
Sek

They just did. TheShoegame has a break down of it. They'll be $120. No one is safe.

_idgaf22
_idgaf22

I've been saying this for a good year now. I remember reading about people emailing Nike and legit complaining straight to them about not reversing the Infrared 6s midsole. Nike listened & changed back to its original form. I say we get petitions going and just boycott this shit. It's getting outta hand. I'm 18. I didn't get to grow up during Jordan Brands best years being able to cop the shoes. Now that I can get em, I'm stuck with low quality BS. They need to change that around. Sounds crazy but I want my quality basketball products inspired by the greatest player ever.

thizisjeff
thizisjeff

true people still gonna cop them, price is stupid ridiculous but the only way to stop it is to boycott the s*** and aint nobody gonna be down with that now are they? the majority of us really dont wanna pay this stupid price but might just do it........ima give these bastards some thought cuz $200 was more than i expected

donadamsky
donadamsky

dont expect those to be cheap, price will 175 i'd guess

dAVE
dAVE

or we could jus go ta China....lmao

dirty fish water
dirty fish water

first let's get the bobcats straight first homie. after all you the 2ND best player behind lebron james

luikang
luikang

Well, my jordan run was fun, but i cant continue to feed NIKE into this bull shxt, strictly trainers, huaraches, dunks, and inexpensive-but-dope nikes for me. #kanyeshrug

Freakzoid
Freakzoid

Nike and jb don't know that this will only cause more problems. The people who can't afford these kicks now will just rob and kill for them. Take a bow Nike, bastards turning into a dirty monopoly.

K chinn
K chinn

Couldn't have said it better bro. U literally took the words outta my mouth. If this keeps up, I swear im done....yes! I said it. As much as I like sneakers, but this is F-ING RIDICULOUS. I could be putting this cash towards starting my own damn line. Sorry but its tru. Not only is nike doing this because they simply can, im sure they also think that it will calm down the AJ 11 riots that we experience EVERY winter! Later

dAVE
dAVE

I jus looked at the post and they are tryna compare this to the economy problem . these cost under 10 dollars to make...df dae on some otha shit



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