Subscribe to the Sneaker News Youtube Channel
May 8, 2012 BY John Kim / 338
One of the most stirring topics of 2011 was our report on Nike’s plans to increase prices ‘across the board’, measures that were immediately put into place once we welcomed the New Year. Some of Nike’s heritage models like the Air Force 1 and Air Max 95 were bumped up a few bucks, while higher-end shoes like the LeBron 9 raised itself to $170 and eventually $250 with the Elite. This tidbit of information from TSG shows that Jordan Brand will take part in yet another increase, as the upcoming Holiday releases of the Air Jordan IV ‘Bred’ (November/Black Friday) and Air Jordan XI ‘Bred’ (December) will see significant leaps in price. The baseline MSRP of Retro Jordans have reached an astounding $160 already, but the Bred IV will eclipse that mark by $20 to the $180 mark, while the Air Jordan XI ‘Bred’ will occupy the same jump from the $180 MSRP of 2011’s Concords to $200 flat. Is the slow but steady increase of Nike’s prices on its products just a way to stay consistent with inflation and rising costs of pretty much everything from oil to bubble gum, or is this a way to capitalize on the global popularity of sneakers?
UPDATE: Jordan Brand has informed us that the Air Jordan XI will retail at $185 and the Air Jordan IV at $160. Read more about it here.
Add’l photos: Kixclusive
Yo they need to stop dis yo ..not saying jb is dieing but shit like this is gonna make jb die ....it's dieing slowly Smh all these fake ass sneakerheads and campers fukin dis shit up ...now nike are removing Jordan's from there online store which means longer lines 4 Jordan's 2 and I ain't even a camper so I don't know what I'm going to do like shit b..what the fuck is happening yo I can't even get som js for ma youngen dis shits really messed up I'm tired of this shit.
Son nike and jordan brand is wildin first nobody couldnt get any concords because of the hype but the price going up for shit quality shoes i should go pay these niggas ah visit
Well aint no damn way Im paying that for the low quality Jordans they been putting out...Ima jus stick wit the retro 9s for the holiday cus this price increase jus made my decision a whole lot easier and maybe I can cop a couple more pairs of air max 95
RIDICULOUS!!! This will be my last year for J's.. If im goin to pay that much the quality better be worth it! Nevertheless, The Bred 11's are my favorite shoe and i missed out on the package cuz i was deployed so this isnt a bad way to finish my 'retro" colection.. But this is outrageous to say te least.. smh
Why are people complaining about a $20 price increase on something they were already going to spend $160-180 on? If you have $160, you have to have $20 lying around somewhere...
Thanks to all the resellers. Nike saw that people are willing to pay more than retail price so this is what happens. Fuck resellers!!!
What sucks is that even if people boycott these and stop buying them as some people here have suggested, eBay resellers will still buy all of them up and Nike will still make $$$.
Well, I need to put some more cash away. Like everyone else thats complaining, I don't like the price increase either. But what that will do is stop all these cats that are not true sneakerheads from getting them and more of an opportunity for me. I want them both and I will get them both. Just sayin people!
This is why y'all shoulda bought them Bobcats tickets. Better hope they win the lotto this offseason, Mike needs a new jet, and they're killing his profit.
Instead of increasing the price Nike/JB should produce a couple 1000 more of each of these so people that actualy want to buy them can get them in the stores and not off some eBay resellers. That puts the profit in Nike's/JB's pocket and would kill the reseller market. Basic economics, right ?? But rarity = hype = profit so guess that's out of the question.
2012 - $200 BRED 11's 2013 - $220 Aqua 2014 - $250 Green Bean 2015 - $275 Carmines 2016 - $300 Space Jams
not thrilled with the price hike but it will kill the reseller..with an iv at 180 we better get nike air back and a $200 xi we better get patent leather quality as in 1996 style but i will get both!
this i just dumb its getting rediculouse from the rsvp to the reselling the crazy prices its getting to the point wear im thinking of bowing out of the sneaker game not to sound like im bitching over 20 bucks but enough is enough
Nah see Jordan Brand is getting crazy now. But you know what, people will still buy em. Which is sad. Than people complain about bad quality & higher prices. Stop buying them & maybe it won't continue. It's getting out of hand.
1 word... RAPE! How can you charge more for a lesser quality product? uhhh..cus people will STILL buy them. HYPE kills... I already got the previous releases of both of these so I will pass. JB is killing an already broken economy. Why raise the price on the kids shoes? That is some BS...makes me sick!
They can raise the price to 250 and people would still get them like hypebeast that called these the red, and black space jams
i just hope they dont raise the price for gs sizes , well i dont need da breed 11s already got em ,but plz dont raise kids prices!
Crazy, yes; BUT sadly as long as everyone continues paying these outrageous prices, Nike will continue doing it. The only way to make this stop is we, the people most group together & stop buying, until this happens, Nike will continue w/ these price increases!
Sneakers are a better investment than most stocks these days. Open your eyes or go back to school and learn. If demand is high and supply is low you can charge what you want. I buy as many pairs of Jordans as possible and hold on to them. If you can make 100%-200% return on investment in a year it is a no brainer. The sneaker game has changed and is changing, there was an article on cnn highlighting Jordans as a new form of investing. Wake up you simple minded f@cks.
Agreed..the powers that be at Nike aren't oblivious to how much money people are spending on kicks so this is no surprised..the reality of it is that the people doing the most complaining will still be the first ones on line to cop...it all boils down to whether you buy em or not because those ***holes are not gonna lower their prices
Exactly, because they can. Until the consumer wises up and demands better Nike will only continue their greedy grab of the ever trending shoe market. Its ironic because most Americans complain about the quality of overseas products...which all of Nike's products are made in other countries...but feel okay shelling out $$$ for Nike's continually crappier products. Wise up kids...STOP BUYING NIKE'S $H!TTY PRODUCTS.
I said i was gonna quit the shoe game soon anyway, this just SOLIDIFIED it... guess i'll just be rocking strictly trainers, dunks, frees, huaraches, and other inexpensive-but-dope nikes....
FUCK NIKE. Making us pay more for shitty quality. They're staring to piss me off more than resellers
everyone talking sh** is still going to buy them. i honestly dont want them anymore. its too much and i am standing now.
i like the 4s better any ways the material gets worse n da price gets higher dats why i dont buy js any more atleast wen nike increases prices dey give elite materials instead of trash
Disgusting move by JB. Why charge more for weaker quality? Makes no sense. Thanks to the hypebeasts.
Yes forreal. the 11's will be like 220 total plus tax and everything the 4's 200 the pack coming out later the 6 and 7 will add up 370 the fuck
I've been saying this for a good year now. I remember reading about people emailing Nike and legit complaining straight to them about not reversing the Infrared 6s midsole. Nike listened & changed back to its original form. I say we get petitions going and just boycott this shit. It's getting outta hand. I'm 18. I didn't get to grow up during Jordan Brands best years being able to cop the shoes. Now that I can get em, I'm stuck with low quality BS. They need to change that around. Sounds crazy but I want my quality basketball products inspired by the greatest player ever.
true people still gonna cop them, price is stupid ridiculous but the only way to stop it is to boycott the s*** and aint nobody gonna be down with that now are they? the majority of us really dont wanna pay this stupid price but might just do it........ima give these bastards some thought cuz $200 was more than i expected
first let's get the bobcats straight first homie. after all you the 2ND best player behind lebron james
Well, my jordan run was fun, but i cant continue to feed NIKE into this bull shxt, strictly trainers, huaraches, dunks, and inexpensive-but-dope nikes for me. #kanyeshrug
Nike and jb don't know that this will only cause more problems. The people who can't afford these kicks now will just rob and kill for them. Take a bow Nike, bastards turning into a dirty monopoly.
Couldn't have said it better bro. U literally took the words outta my mouth. If this keeps up, I swear im done....yes! I said it. As much as I like sneakers, but this is F-ING RIDICULOUS. I could be putting this cash towards starting my own damn line. Sorry but its tru. Not only is nike doing this because they simply can, im sure they also think that it will calm down the AJ 11 riots that we experience EVERY winter! Later
I jus looked at the post and they are tryna compare this to the economy problem . these cost under 10 dollars to make...df dae on some otha shit
Subscribe to the Sneaker News Youtube Channel